Product Messaging Specialist

Fisher & Paykel Appliances; Auckland; Hybrid; NZD 70,000 - 90,000; Full time

Job summary

A leading New Zealand home appliances company is seeking a Product Messaging Specialist to contribute to brand copywriting. You will create engaging product descriptions and messaging while collaborating with multiple stakeholders. This role offers competitive salary, flexible working, and significant growth opportunities within a complex global organization.

Benefits

Generous product discounts

Flexible working

Life and disability insurance

Discounted medical cover

Qualifications

• Proficient in writing clear and engaging product copy.
• Experience in translating technical information to audience-friendly content.
• Ability to collaborate across functions and advocate for the brand.

Responsibilities

• Create engaging and customer-friendly product copy.
• Write product descriptions, feature breakdowns, and specs.
• Ensure alignment of copy with brand voice and compliance.

Skills

Strong writing skills

Technical mindset

Brand storytelling

Tools

Excel

Enterprise DAM

Job description

Overview

The Role

Fisher & Paykel is one of New Zealand's best-known brands, a global company with a strong heritage. Our New Zealand origins, curious nature and passion to develop products designed around people are core elements that make us unique. Driven by our brand values of being trusted, sustainably minded, innovative, generous and curious, as a team we take a collaborative approach, have a culture where ideas are heard, and are united in our leading goal to be the world's most human-centred, #1 home appliances brand.

We are now entering a bold new chapter in our journey. Across Tāmaki Makaurau Auckland, we are creating a world-class three-site campus that represents the future of our business: a Global HQ in Penrose, a Distribution Centre in East Tāmaki, and our landmark Global Experience Centre in Grey Lynn. These sites connect our people and our purpose, forming a centre of excellence for design, innovation and storytelling in Aotearoa.

As part of the largest global appliance brand – Haier – you’ll be joining a company that is on an exciting journey. A partnership that brings innovation and future-led solutions, leading the way in the appliance space, it’s an exciting time to join the business.

Based at our current East Tāmaki Design Centre. We are seeking a Product Messaging Specialist to join our Brand & Content team. As part of a team that focuses on Brand and Product copywriting, you’ll be focused on one of our brands.

Responsibilities

• In this role, you’ll be at the heart of how our appliances are represented to the marketplace. The position is responsible for creating accurate, engaging, and customer-friendly product copy, copywriting and messaging. You will produce work that balances technical accuracy with brand storytelling, helping customers make confident purchase decisions while strengthening our position in the market.
• Writing clear, compelling product descriptions, feature breakdowns, specifications, and comparisons.
• Translating technical information into customer-friendly messaging across channels including web, e-commerce, SEO, AI search, and POS retail.
• Ensuring all copy aligns with our brand voice and meets compliance requirements.
• Partnering with stakeholders across product, brand, marketing and legal to find practical, creative solutions that meet business, legal and customer needs.
• Capturing deep technical insights from product managers and turning them into structured knowledge banks that support campaigns and brand strategy.
• Exploring new tools and platforms – including AI – to improve personalisation and customer engagement.
• This role is both creative and collaborative, requiring someone who can plan and prioritise effectively, contribute to projects proactively, and advocate for the brand while staying detail-focused and legally compliant.

Who are you?

We’re looking for a copywriter or someone with a relevant background, with strong writing skills, a technical mindset, and a flair for brand storytelling. You’ll be comfortable working across functions, confident in translating complex information into engaging content, and motivated by the opportunity to influence how customers connect with our products. You’ll be confident working with product information at scale in a systematic way. And have experience with Excel and/or an enterprise DAM.

What we offer

We can give you the rare opportunity to move into a large, complex global organisation headquartered in New Zealand. This role offers diverse and exciting challenges and the chance to continually learn and develop.

Along with a competitive salary, flexible working, ongoing development, our leading Whānau/Family Leave policy and excellent growth and progression opportunities, as a valued member of our team you’ll enjoy generous discounts on Fisher & Paykel and Haier products, life & disability insurance, discounted medical cover, and access to our superannuation scheme.

All this, coupled with supportive leadership and the backing of a world-leading heritage brand consistently ranked as one of New Zealand’s most Trusted Brands year after year, makes Fisher & Paykel a truly special place to design your career.

If you’re ready to bring clarity, creativity and collaboration to one of Aotearoa’s most enduring brands, we’d love to hear from you.

Please apply including your CV and a well-crafted cover letter.

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Fisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.