Product Marketing Manager

BoardPro; Auckland; Hybrid; NZD 90,000 - 120,000; Full time

Job summary

A high-growth SaaS company in Auckland is seeking a passionate Product Marketing Manager to shape messaging and communicate value. The ideal candidate will have 5+ years of experience in Product Marketing, possess strong writing skills, and understand B2B SaaS. This full-time role offers a flexible hybrid work culture, emphasizing collaboration with cross-functional teams to enhance product and brand evolution.

Qualifications

• 5+ years of experience in Product Marketing, Brand Strategy, or similar.
• Ability to articulate ideas simply and clearly.
• Experience collaborating with product, sales, or growth marketing teams.

Responsibilities

• Create and maintain product messaging frameworks.
• Collaborate on go-to-market strategies for product launches.
• Align messaging with user pain points and product benefits.
• Work closely with teams to ensure brand coherence.
• Use insights for messaging decisions and continuous improvement.

Skills

Product Marketing experience

Brand Strategy

B2B SaaS understanding

Strong writing skills

Cross-functional collaboration

Job description

About us

BoardPro is a force for good – we simplify governance, make the fundamentals free and easy to apply and make board software affordable for everyone. This leads to better decisions and better leadership, flowing from board tables to markets, communities and neighbourhoods.

Managing board meetings under pressure is tough enough. Managing those meetings through disparate desktop software and emails only makes it harder. BoardPro is a holistic workflow and document solution that is simple by design. Complexity doesn’t work, BoardPro does.

BoardPro is a high-growth SaaS business continuing our growth journey and scaling internationally.

At BoardPro, we’re adventurous, fresh thinkers who challenge the status quo and are unafraid to make mistakes along the way. We love what we do, and show up every day to create solutions and solve problems that make a genuine difference in the world of governance.

Life at BoardPro means working with a diverse and talented team. We’re down to earth, celebrating our successes and learnings is in our DNA, and we don’t feel like we need to take life too seriously.

About the role

We are looking for a passionate and experienced Product Marketing Manager to play a pivotal role in shaping our messaging and communicating the value of BoardPro to our audience. Reporting to the Head of Product, you'll be the key to aligning our product story with customer needs and market opportunities, elevating our voice, and helping customers connect with the value we offer.

Responsibilities

• Product messaging and positioning: Create and maintain clear messaging frameworks, value propositions, and positioning statements that resonate with our diverse audience and align with our strategic goals.
• Go-to-market and launch enablement: Collaborate with Product, Design, and Growth teams to plan and execute go-to-market strategies for product launches and updates. This includes producing supporting messaging, collateral and enablement materials, and ensuring consistency and clarity of messaging.
• Support performance marketing: Align messaging with user pain points and product benefits to maximise engagement and conversion.
• Cross-functional collaboration: Work closely with Product, Design, Customer Success, and Sales to align messaging across the entire customer journey and ensure shared understanding and brand coherence.
• Insights and continuous improvement: Use customer research, behavioral data, and competitive insights to inform your messaging decisions, while also testing and iterating based on performance and user feedback to continually improve effectiveness.

What you will bring to the role

• 5+ years of experience in Product Marketing, Brand Strategy, or similar
• A writer at heart- able to articulate ideas simply, clearly, and with precision
• Strong understanding of B2B SaaS, preferably in mid-market or nonprofit spaces
• Proven ability to build messaging frameworks and lead cross-functional initiatives
• Experience collaborating with product, sales, or growth marketing teams
• Comfort switching between strategy and hands-on writing, from positioning docs to live ad copy
• You see the full customer journey and think beyond campaigns to embed clear, consistent product narratives at every touchpoint

A couple more things

• This is a full-time, permanent role.
• We’re flexible. You can be based in Auckland and enjoy our hybrid work culture, or work remotely from anywhere in Australia. What matters most is that you’re a great fit for the role.
• You will collaborate closely with the Product Leadership Team and Design, and will contribute directly to our product and brand evolution.