Product Innovation Specialist — Fresh Food Launches

LeaderBrand Produce Limited; Pukekohe; On-site; NZD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive remuneration package

Growing category impact

Supportive, collaborative team

Job summary

LeaderBrand is seeking a Product Development Specialist to join the Marketing team. You will drive new product development, reformulations and packaging innovations from concept to launch, collaborating with cross-functional teams and external suppliers to deliver market-ready products.

You will leverage consumer insights and commercial thinking to ensure successful product introductions across fresh produce and bagged salads, reporting to the Senior Brand Manager.

Qualifications

• 2–3 years’ product development, brand management or marketing experience in FMCG food manufacturing.
• Tertiary qualification in Marketing, Business, Commerce or related field.
• Highly organised with ability to manage multiple projects autonomously and with attention to detail.
• Strong collaborator with cross-functional teams and external suppliers.

Responsibilities

• Research market trends, shopper data and consumer insights to identify new product opportunities.
• Develop product briefs for third-party suppliers and technical teams for launch-ready products.
• Assess financial viability and coordinate feasibility activities (trials, shelf-life, retailer sell-ins).
• Lead commercialization and go-to-market planning for approved innovations and manage project timelines.

Skills

Product development

Brand management

Marketing

Education

Bachelor's degree in Marketing, Business, Commerce

Job description

LeaderBrand is seeking a Product Development Specialist to join the Marketing team. You will drive new product development, reformulations and packaging innovations from concept to launch, collaborating with cross-functional teams and external suppliers to deliver market-ready products.

You will leverage consumer insights and commercial thinking to ensure successful product introductions across fresh produce and bagged salads, reporting to the Senior Brand Manager.