Planning & Insights Lead

Foodstuffs North Island; Māngere-Ōtāhuhu; On-site; NZD 75,000 - 95,000; Full time

Job summary

A leading retail cooperative in New Zealand is looking for a Customer Insights Specialist to drive strategic initiatives using market and customer data. Your role will involve delivering insights to enhance customer experience across popular brands. The position offers benefits such as flexible working options, health insurance, and development programs. Join us and bring your unique background to create winning customer experiences.

Benefits

Free carparking

Health insurance

Subsidised meals

Flexible working options

Learning and development programs

Qualifications

• Experience in customer insights and market analytics.
• Strong analytical skills to evaluate data.
• Ability to craft compelling narratives from insights.

Responsibilities

• Deliver actionable insights to inform strategic decisions.
• Lead customer insight initiatives for annual trade planning.
• Champion data-driven solutions across teams.

Job description

About us

Foodstuffs is privileged to have an amazing brand portfolio, some of New Zealand’s best and most trusted brands. We are a 100% New Zealand owned and operated organisation, made up of two regional co-operatives and a central centre of excellence leading national marketing, brand and customer experience strategies and activities.

Foodstuffs New Zealand (FSNZ) partners with the broader business to ensure the creation of winning brands through customer experience design, actionable insights and rich data intelligence.

Te Tūranga — About the role

Joining our Customer & Intelligence team, you’ll harness market and customer insights to shape strategic direction and inform annual trading plans.

Your work will help ensure Foodstuffs’ iconic brands — PAK’nSAVE, New World, and Four Square — stay aligned with evolving customer needs, uncovering actionable insights that drive loyalty and enhance customer experience.

You’ll champion a data-driven culture, crafting compelling narratives that bring insights to life across the business. With a strong focus on customer-led segmentation, profiles, and audience development, you’ll deepen our understanding of customer behaviours.

You’ll also play a pivotal role in embedding insight-led planning, processes, and playbooks that make data accessible, engaging, and impactful.

• Deliver actionable insights by evaluating a wide range of customer, competitor, and market data to inform strategic decisions and trading plans.
• Lead customer insight initiatives for annual trade planning and key trading periods (e.g. Christmas), ensuring alignment with banner strategies.
• Develop and embed a campaign insights framework to analyse pre- and post-campaign customer behaviours and their impact on market performance.
• Champion data-driven solutions by collaborating across teams to address business challenges and embed insights into decision-making processes.
• Build strong stakeholder relationships internally and externally to understand needs, deliver high-impact insights, and drive customer loyalty.

Ngā painga – What we offer

We’re committed to providing awesome experiences for our people, including offering a range of benefits

• · Free carparking – we’ve got over 1,000 carparks including 36 free EV plugs
• · Southern cross health insurance
• · Onsite café with subsidised meals, mini mart, 5% discount at our retail stores
• · Flexible working options, a day off on your birthday, long service leave
• · Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).

Experience awesome. Achieve awesome. Be awesomely you.

We’re proud to have a focus on Diversity & Inclusion here at Foodies and welcome courageous behaviour, encourage togetherness, inspire our people to be their best selves in our Foodies whānau.

We encourage you to apply with all your awesomeness and welcome your diverse background, including any disability, additional health and mental health needs, and/or neurodiversity.

If you require accessibility support to ensure you can fairly access our recruitment process, please reach out to [e-mail]. Accessibility support could include interview location, sign language interpreter, assistive technology.

Don’t ‘shelve’ your potential, come be a part of our team!