Performance Marketing Specialist

Trade Me Limited; Auckland; On-site; NZD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Specialist to join their dynamic team in Auckland. In this exciting role, you'll be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including organic and paid search. Collaborating with a talented agency and internal teams, you'll drive conversion rates and enhance return on ad spend. This innovative firm values flexibility and wellness, offering a supportive environment where you can thrive. If you're passionate about digital marketing and eager to make an impact, this opportunity is perfect for you.

Benefits

Flexible working hours

Wellness resources

5 days wellness leave

10 days sick leave

Company paid lunches

Friday drinks and nibbles

Training and mentoring opportunities

Qualifications

• 2-3 years of experience in performance or digital marketing.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Execute digital marketing campaigns across SEO and SEM channels.
• Optimize social media campaigns for better engagement.

Skills

Performance Marketing

Digital Marketing

SEO

Social Media Campaigns

Data Analysis

AI Technology

Tools

Google Analytics

Google Ads

SEMRush

Display & Video 360

Google Merchant Center

Google Search Console

Job description

Trade Me is one of New Zealand's most popular websites with over four million members and more than 650,000 Kiwis visiting our site every day.

We're looking for a Performance Marketing Specialist based in Auckland to join our Trade Me Property team. Working across organic and paid search channels including social media, in partnership with our agency you'll plan, execute, optimise and manage our digital marketing campaigns to effectively attract, engage and retain Kiwi consumers and stimulate measurable demand.

You'll have the best time working at Trade Me, and this is why:

• Flexible: Flexible working is the new normal. We have our company connection day on Monday and there is another team connection day as well. We support you with a home office setup and a utilities allowance to ensure you can work comfortably.
• Wellness: Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.
• Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.
• Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Friday drinks and nibbles every fortnight, annual Trade Me company awards, celebrations and more.
• Learning: Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1.

Here's what you can expect from this role:

• You’ll execute on our one search Property strategy working closely with our media agency, Google, internal SEO team and marketing leaders.
• Drive session conversion and lift ROAS across core metrics for both SEO and SEM through daily real time optimisation, testing and non-brand paid search exposure.
• With our SEO team, you’ll plan and publish dynamic page content.
• Optimise property campaigns across social media channels.
• Support our lifecycle teams as and when required.

What you will bring to our team:

• 2 to 3 years experience in a similar role as Performance Marketer, Digital Marketer, Digital Advertising Specialist - agency or in-house.
• Google know-how - Campaign Manager, Display & Video 360, Google Merchant Center, Google Adwords or SA360, Google Analytics. Google Search Console and other SEO tool knowledge like SEMRush or GetStat.
• Social campaign execution - have set up, run and optimised social campaigns for business through Meta and TikTok.
• A hunger and desire to trial AI tech.
• Strong analysis and a data driven mindset - you’re able to see opportunities using our platforms.
• Experience working on large scale fairly complex campaigns.

We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.

Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Apply online for this role or contact [e-mail] for more information.

Trade Me connects Kiwi to create the life they want. Join us to shape the experience of thousands of Kiwi and grow your career from day one!

Whether it’s the big things like finding a home, a job, a car or smaller things like finding that right bedside table or parting ways with some old stuff, Trade Me is the place Kiwi look first.

At Trade Me, you’ll have the opportunity to work with the best and have the best time doing it. We may have grown up as a company, but we still have the spirit of a startup: a hunger for growth, good vibes, good people and good times.