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Performance Marketing Manager

New Zealand Fine Touring Group

New Zealand

On-site

NZD 80,000 - 120,000

Full time

6 days ago

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Job summary

New Zealand Fine Touring Group is seeking a Performance Marketing Manager to lead data-driven marketing strategies aimed at maximising lead generation and ROI. This full-time role involves optimising user experiences through A/B testing, analytics, and collaboration with creative teams. Join a vibrant company with a focus on delivering exceptional travel experiences across New Zealand and Australia.

Benefits

Dynamic, fun company culture

Opportunity for growth and skills development

Competitive salary and performance bonus scheme

Qualifications

3+ years in a performance marketing or digital growth role.
Experience in planning and delivering A/B and multivariate tests.
Strong experience with analytics, CRO and optimisation.

Responsibilities

Lead ongoing conversion rate optimisation (CRO) and A/B testing.
Oversee paid media performance on platforms like Google and Meta.
Monitor and report on web conversions and marketing ROI.

Skills

Analytical Skills

Conversion Rate Optimization (CRO)

Data-Driven Decision Making

Digital Marketing Strategy

A/B Testing

Campaign Management

Education

Tertiary qualification in Marketing or Communications

Tools

GA4

Looker Studio

Fine Touring Group (FTG) is a technology enabled travel business experiencing rapid growth. FTG operates a multichannel strategy selling travel to international visitors who wish to travel across New Zealand and Australia. We offer highly tailored and bespoke advice to our customers, ensuring they get the best experience possible. We are proud to bring New Zealand and Australia to the world!

We are looking for an experienced Performance Marketing Manager to join our awesome Marketing team. You will be responsible for driving data-led marketing strategies that maximise lead generation, improve website conversion, and deliver return on investment across all digital channels.

This role leads FTG's performance marketing efforts across brands and markets, using analytics, experimentation, and optimisation to attract and convert high-intent customers. You'll bring a commercial mindset, technical expertise, and a laser focus on results working across channels, content, and conversion to drive measurable growth.

If you think this sounds like you and you are looking for an energising role with global reach, then this is the role for you.

The role:

Lead ongoing conversion rate optimisation (CRO) and A/B testing to improve website and landing page performance
Analyse user behaviour, session recordings, heatmaps, and conversion paths to identify and resolve drop-off points
Own marketing performance analytics, ensuring accurate tracking, attribution, and reporting across all channels
Monitor and report on web conversions, lead quality, customer acquisition costs, and overall marketing ROI
Champion a test-and-learn culture, overseeing structured experiments across channels, creative, and landing experiences
Maintain a testing roadmap focused on continuous optimisation of ads, messaging, landing pages, and targeting
Oversee paid media performance across platforms like Google and Meta, identifying opportunities for improvement and working with channel owners to drive lead generation
Collaborate with content and design teams to deliver conversion-focused landing pages and creative assets

Requirements

3+ years in a performance marketing or digital growth role, working hands-on across channels
Experience in planning and delivering A/B and multivariate tests to improve landing pages, forms or key user journeys is critical
Experience running successful paid campaigns across platforms like Google Ads, Meta or similar, with a focus on efficiency and results
Can work confidently with tools like GA4, Looker Studio or similar to make informed marketing decisions
A strategic mindset that's grounded in data and results
Confidence working across all major performance channels and tools
Strong experience with analytics, CRO and optimisation
A natural curiosity and a test-and-learn attitude
Experience with CRM or marketing automation platforms is a bonus
Tertiary qualification in Marketing or Communications preferred

Benefits

Dynamic, fun and people-first company culture
An opportunity to join a high growth and successful business
An opportunity to grow and develop your skills
Competitive salary and company performance bonus scheme

By joining FTG you will be joining a great bunch of people from all over the world who have come together for a shared purpose - to deliver the very best New Zealand and Australian travel experiences!

This is a full time (40 hours/week) permanent position.

Please note: all applicants must have existing rights to work in New Zealand.

Seniority level

Seniority level
Not Applicable

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
IT Services and IT Consulting

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