Marketing Specialist

The Co-operative Bank Limited; Wellington; On-site; NZD 65,000 - 85,000; Full time

Job summary

A leading bank in New Zealand seeks a Marketing Specialist to join their team. In this role, you will develop and implement marketing strategies, manage paid media campaigns, and engage with customers to enhance their banking experience. This position offers a chance to make a real impact in a collaborative environment while advancing your career within a proudly customer-owned bank.

Benefits

Wellbeing Leave

Parental Leave Benefits

Life and Critical Illness insurance

Employee Assistance Programme

Banking Benefits

Profit Share

Workride

Qualifications

• 5+ years of experience in marketing or a similar role.
• Proven success in managing paid media campaigns.
• Strong written and verbal communication skills.

Responsibilities

• Develop and implement marketing strategies for product growth.
• Manage paid media campaigns across various channels.
• Analyze consumer insights to improve engagement.

Skills

Data-driven mindset

Project management

Cross-functional teamwork

Analytical skills

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Google Analytics 4

Job description

We are seeking a talented and results-driven Marketing Specialist to join our team.

We’re a small and mighty team driven by the shared goal of helping New Zealanders bank better. We’re inspired to deliver better experiences and financial outcomes for our customers. If this sounds like you too, we may be the place for you.

What you’ll be doing

You’ll work in a small, collaborative team developing and implementing brand, marketing and communications activity. This role is critical in driving product growth, managing always-on advertising and campaigns, and ensuring effective communication with customers throughout their relationship with the bank.

If you’re passionate about crafting compelling marketing strategies, engaging audiences, and delivering measurable results, we want to hear from you.

This is an opportunity to apply your passion and experience in a varied role with exposure to almost all aspects of marketing and communications.

Specifically you’ll;

• Collaborate with the product team to develop and execute marketing activity, driving product acquisition, engagement, and retention. You’ll ensure messages and campaigns are consistent across multiple audience touch points and aligned with strategy.
• Work with our agencies to plan, implement, and optimise always on paid media and campaigns (TV, OOH, Google Ads, social media, display ads, etc.).
• Keep pace with consumer insights and media performance to understand how the Bank’s activity is engaging the right people at the right time, with the right messages.
• Identify opportunities to leverage paid media activity across owned channels.
• Deliver continual optimisation through test-and-learn and A/B testing initiatives.
• Craft engaging communications with customers throughout their relationship with the bank, particularly through change.

What you’ll bring

Required Skills & Experience:

• 5+ years of experience in marketing or a similar role
• Proven track record in managing paid media campaigns with measurable success
• A data-driven mindset, able to analyse engagement metrics and optimise communication strategies
• Experience working in cross-functional teams (product development, front line, etc.)
• Strong project management skills – you’re comfortable managing stakeholder expectations and prioritising a diverse workload

Preferred Skills:

• Proficiency in analytics tools (ideally Google Analytics 4).
• Expertise in customer lifecycle marketing, retention strategies, and engagement campaigns.
• Excellent written and verbal communication skills with a knack for crafting impactful, targeted messaging.
• Bachelor’s degree in Marketing, Communications, or a related field.

Experience Better with Us

As a proudly customer-owned bank, not only will you be helping Kiwis achieve their goals, but you’ll also experience better:

• Career Growth: Expand your skills, take on new challenges and tap into a range of areas across the Bank.
• Purpose: As a smaller bank, your impact is bigger—you’ll see how your work makes a real difference in delivering exceptional customer experiences and financial outcomes, every single day.
• Support: We support you to handle life and work through generous benefits including Wellbeing Leave, Parental Leave Benefits, Life and Critical Illness insurance, Employee Assistance Programme, Banking Benefits, Profit Share and Workride.
• Belonging: You will feel like part of the team from day one. From the way we work together, our commitment to Pride Pledge, and focus on diversity and inclusion, you’ll be part of a team that’s making banking better for New Zealanders—together.

About Us

At The Co-operative Bank we are all about helping customers bank better. We’re proud to be 100% owned by our customers - and the only bank in New Zealand to give our customers a share of our profits.We’re committed to helping improve the world we work, live and play in and are a Certified B Corp.

We have a team of 400 people supporting over 180k customers across NZ. Diversity and inclusion are at the core of who we are. It’s reflected in our values, our commitment to B Corp and a key part of our strategy. We encourage candidates from all backgrounds and experiences to join us in our mission to grow together and share the gains.