Marketing Operations Specialist

Lightwire; Christchurch; On-site; NZD 90,000 - 130,000; Full time

Job summary

Lightwire is expanding its fibre footprint and strengthening partnerships across New Zealand and Australia. We are looking for a marketer who can own and optimise customer journeys that span onboarding, engagement and retention for residential, business and wholesale customers.

You will create engaging email campaigns, coordinate campaigns with partners and agencies, and continually improve the Lightwire website and marketing collateral.

Qualifications

• 5+ years in a marketing role (B2B, B2C, or mixed). Telco, IT, MSP, technology or SaaS experience is a bonus, not a requirement.
• Hands-on experience with a CRM or marketing automation platform; you’ve built flows, not just used ones
• Genuinely tech-native; comfortable learning new platforms and exploring settings without manuals

Responsibilities

• Build, manage, and continually improve customer and partner onboarding journeys.
• Create engaging email marketing campaigns, newsletters, and customer communications.
• Plan and deliver marketing campaigns across residential, business, and wholesale markets.
• Identify opportunities to leverage AI, automation and new technology to improve marketing performance.

Skills

Marketing automation

Email campaigns

CRM platforms

Customer journeys

Tools

Salesforce

HubSpot

Klaviyo

ActiveCampaign

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Lightwire is on an exciting growth journey. We're expanding our fibre footprint, growing our residential customer base, and strengthening our wholesale partnerships and marketing plays a central role in making that happen.

In this role, you'll own and optimise the customer journeys that support acquisition, onboarding, engagement, and retention across our residential, business, and wholesale markets. You'll combine creativity with technology, using automation, customer insights, and continuous optimisation to deliver campaigns that strengthen our brand, improve customer experiences, and drive measurable business growth.

If you're excited by the intersection of marketing, technology, and customer experience, and want to help shape the future of a fast-growing telco company, we'd love to hear from you.

What you'll be doing?

Build Journeys

• Build, manage, and continually improve customer and partner onboarding journeys alongside the Customer Success Manager.
• Create engaging email marketing campaigns, newsletters, and customer communications.

Deliver campaigns that make an impact

• Plan and deliver marketing campaigns across our residential, business, and wholesale markets.
• Coordinate events, sponsorships, and community initiatives that strengthen the Lightwire brand.
• Partner with our marketing and creative agency to deliver campaigns, content, website improvements, and brand initiatives.
• Maintainand continually improve the Lightwire website with our marketing agency.

Support our customers and partners

• Develop marketing collateral and sales enablement resources for our sales team, customers, and wholesale partners.
• Work closely with our partners to understand their needs and create marketing that helps them succeed.

Drive what's next

• Identify opportunities to leverage AI, automation, and new technology to improve marketing performance, efficiency, and customer experience.

What you'll bring

We know no one ticks every box, and we're not expecting you to. We're looking for someone with strengths in the areas that matter most, a willingness to learn, and a passion for creating great marketing experiences. The essentials are:

• Hands-on experience with a CRM or marketing automation platform (e.g. Salesforce, HubSpot, Mailcoach, Klaviyo, ActiveCampaign). You've actually built flows, not just used one someone else set up
• Genuinely tech-native: comfortable learning a new platform quickly, poking around in settings and documentation without needing a manual
• Can think in customer or partner journeys and translate them into automated logic: triggers, segments, sequencing
• At least 5+ years in a marketing role (B2B, B2C, or mixed). Telco, IT, MSP, technology or SaaS experience is a bonus, not a requirement
• Organised and self-directed.

Nice to have:

• Experience with paid digital channels (Meta, Google) or managing an agency relationship
• Exposure to AI tools for content, reporting or workflow automation
• Experience in a B2B or channel marketing context

Why Lightwire?

At Lightwire, you'll have the opportunity to make a genuine impact. You'll own meaningful work, bring new ideas to life, and help shape how we market as we continue to grow across New Zealand and Australia.

You’ll join a collaborative team that values curiosity, innovation, and continuous improvement. We embrace new technology, including AI, to help us work smarter, and we're looking for someone who's excited to do the same.

If you're looking for a role where you'll have autonomy, variety, and the chance to influence the future of marketing in a growing technology business, we'd love to hear from you.

Ready to join us?

If you're excited by the opportunity to combine marketing, technology, automation, and creativity in a role where your work will have real impact, we'd love to hear from you.