Marketing Operations Lead

Raygun; Wellington; On-site; NZD 75,000 - 95,000; Full time

Job summary

A forward-thinking tech company in Wellington seeks a Marketing Operations Lead to shape marketing processes and integrate AI solutions. You will design workflows, analyze marketing metrics, and govern AI orchestration. Ideal candidates have 2-5 years in marketing operations, strong organizational skills, and expertise in HubSpot. Join us to explore and innovate in a dynamic team eager for growth.

Benefits

Competitive salary

Strong career growth opportunities

Work with cutting-edge AI technology

Qualifications

• 2-5 years of experience in marketing operations or campaign management.
• Strong organization and ability to create order from chaos.
• Expert-level HubSpot user with a knack for process improvement.
• Excellent communication for making complex ideas actionable.

Responsibilities

• Design and implement marketing processes and workflows.
• Set up measurement systems to track performance and analyze data.
• Develop AI orchestration and governance frameworks.
• Create collaboration models for human-AI interactions.
• Identify new opportunities for strategic evolution.

Skills

Organizational skills

Communication skills

Data analysis

HubSpot expertise

Strategic thinking

Tools

HubSpot

Marketing automation tools

Job description

Overview

We\'re seeking a forward-thinking Marketing Operations Lead to help our creative team work smarter through strategic systems design and AI orchestration. In this evolving role, you\'ll initially design and implement the processes that connect our innovative marketing vision with practical execution, working closely with our AI developer interns to create automation solutions. As our AI capabilities mature, your role will evolve toward strategic orchestration, governance, and continuous innovation of our marketing operations ecosystem.

What You\'ll Do

Initial Phase: Marketing Process Design & Implementation (30%)

• Create clear, practical workflows that take marketing initiatives from concept to completion
• Identify repetitive tasks and processes that can be automated through our AI developer interns
• Develop specifications and requirements for AI-powered marketing tools
• Implement and refine systems to ensure our creative work gets executed efficiently
• Build templates and frameworks that make marketing execution more consistent

Performance Tracking & Analysis (20%)

• Set up practical measurement systems to track how our marketing initiatives perform
• Create dashboards and reports that provide actionable insights
• Analyze marketing data to identify strategic patterns and improvement opportunities
• Develop attribution models to accurately measure marketing impact
• Design experiments to test new marketing approaches and validate hypotheses

AI Orchestration & Governance (20%)

• Design the ecosystem of how multiple marketing AI agents interact effectively
• Create quality control systems to monitor and ensure excellence in AI outputs
• Develop exception handling processes for when AI encounters novel situations
• Establish governance frameworks for appropriate AI decision-making boundaries
• Continuously evaluate AI performance against business objectives

Human-AI Collaboration Design (15%)

• Create optimal collaboration models between our creative team and AI systems
• Design interfaces that make AI capabilities accessible to non-technical team members
• Identify which aspects of marketing truly require human judgment versus AI execution
• Develop feedback loops that help AI systems learn from human expertise
• Train team members to effectively direct and work with AI systems

Strategic Evolution & Innovation (15%)

• Identify emerging opportunities to enhance marketing effectiveness
• Restructure systems as marketing channels and tactics evolve
• Create integration points between marketing and other business functions
• Evaluate new technologies for potential marketing application
• Ensure marketing operations align with evolving business strategy

Requirements

Essential Qualifications:

• 2-5 years of experience in marketing operations, campaign management, or similar roles
• Strong organizational skills with the ability to create order from creative chaos
• Expert-level HubSpot user
• Experience implementing or improving marketing processes
• Comfort with marketing metrics and data analysis
• Excellent communication skills, particularly in making complex ideas actionable
• Interest in marketing technology and AI automation solutions

Personality Traits & Working Style:

• Strategic systems thinker who can design holistic solutions
• Adaptable with demonstrated learning agility as technologies evolve
• Naturally organized with a knack for creating structure
• Analytical thinker who enjoys solving practical problems
• Comfort with continuous evolution of responsibilities and technologies
• Ability to bridge creative, technical, and strategic conversations

Future-Focused Capabilities:

• Ability to anticipate how roles and processes will evolve with increased automation
• Intellectual curiosity about emerging marketing technologies and approaches
• Comfort with ambiguity and continuous change in marketing operations
• Systems thinking that identifies complex interactions and second-order effects
• Vision for how human creativity and AI capabilities can optimally complement each other

Bonus Qualifications:

• Experience working with developers or technical teams
• Background in digital marketing campaign execution
• Familiarity with project management methodologies
• Knowledge of marketing automation tools
• Experience in a fast-paced creative environment

You\'ll play a crucial and evolving role in a dynamic marketing team where your organizational and strategic strengths will be highly valued. Initially, you\'ll create the systems that ensure effective execution, working with AI developer interns to build automation solutions. As our AI capabilities mature, your role will evolve toward orchestrating our marketing technology ecosystem, identifying new opportunities, and ensuring our human-AI collaboration creates maximum impact. If you\'re excited by the challenge of not just implementing systems but continuously evolving them in an AI-enabled world, this role offers unique growth opportunities.

Benefits

• Work at the cutting edge of AI-powered Marketing—leveraging automation to scale growth
• A lean, high-impact team where every decision ties to business performance
• Opportunity to own strategy and execution, without endless red tape
• Competitive salary and strong career growth opportunities

If you\'re ready to build and scale marketing with AI while driving real-world engagement, we want to hear from you.