Marketing Manager - Campus Experience

Auckland; Auckland; On-site; NZD 114,000 - 155,000; Full time

Benefits offered by this job

Hybrid work pattern

6.75% superannuation

5 weeks annual leave

Job summary

The University of Auckland is seeking a Marketing Manager to lead marketing for our Campus Experience portfolio. Based in Auckland, this full-time, permanent role combines on-site and work-from-home delivery to reach current and prospective students with compelling storytelling and insights.

You will manage integrated campaigns across campuses, accommodation, facilities and student services, translating diverse experiences into clear messaging.

Qualifications

• Experience delivering end-to-end marketing campaigns, content and events.
• Strong strategic marketing capability translating objectives into engagement activities.
• Data-informed approach using insights and metrics to optimise outcomes.
• Innovative mindset with a record of continuous improvement.

Responsibilities

• Lead marketing for the Campus Experience portfolio using insights and storytelling.
• Translate diverse student experiences into clear, engaging marketing across channels.
• Collaborate with internal teams and external partners to deliver integrated campaigns.

Skills

Campaign management

Marketing strategy

Content storytelling

Stakeholder management

Data-driven decision making

Tools

AI & automation

Design studio collaboration

Job description

• UoA Department Name: Marketing and Recruitment

Job Description

Auckland | Permanent | Full-time

Hybrid working environment – mix of on-site and work from home

Marketing & Recruitment, Waipapa Taumata Rau | University of Auckland

$114,400 - $154,800 per annum (Band I) depending on experience

A university is more than a place of study.

It's where students build friendships, discover new interests, access support, and develop a sense of belonging. These experiences shape how students choose a university, how connected and supported they feel, and ultimately how they thrive throughout their time at university.

We're looking for a Marketing Manager who can bring that experience to life.

Leading marketing for our Campus Experience portfolio, you'll use audience insight, strategic thinking, and compelling storytelling to showcase our campuses, accommodation, facilities, services, events, and student opportunities. You'll be comfortable working across a broad portfolio, translating diverse experiences into clear, engaging marketing that helps future and current students understand what makes ourUniversityexperience distinctive.

This new role and focussed portfolio is part of a broader transformation of how we engage and connect with our audiences, amplify our stories and create connected and meaningful experiences. Find out more about our reimagining of ourMarketing, Recruitment, Communications and Engagement functions.

This is a full-time, permanent opportunity. The full salary range for this role is $114,400 - $ 154,800 - Band I, per annum.

We have a structured salary framework with three zones for those developing into the role (developing), fully effective (target) and contributing beyond what is expected of the role (upper). Appointments are typically made within the target range of $122,501 - $140,000, depending on skills, experience, and internal equity. We welcome conversations about your expectations and what matters to you in your overall package. Any offer will be made within the advertised range and guided by fairness, consistency, and our commitment to pay equity .

For more detailed information about the role and requirements, please refer to thePosition Description .

We're seeking a collaborative and results-driven marketing professional with experience delivering integrated marketing campaigns, content and events within a complex, stakeholder-rich environment. You'll have a track record of successfully managing multiple priorities, working across diverse portfolios, and building strong relationships with internal stakeholders, external suppliers and senior leaders to achieve shared goals.

You’ll combine strong people leadership and communication skills with a data-informed approach to decision making, using insights and performance metrics to optimise outcomes and inform recommendations.

We're particularly interested in people who bring:

• Experience delivering end-to-end marketing campaigns, content and events, from strategy and planning through to execution and evaluation.
• Strong strategic marketing capability, with the ability to translate organisational objectives into impactful audience engagement activities.
• A data-informed approach to decision-making, using insights and performance metrics to optimise outcomes.
• An innovative mindset and commitment to continuous improvement, with experience enhancing processes, services or ways of working.

This is a rare opportunity to contribute to a new function, vision and culture while working within an organisation that operates at significant scale. This new function gives you access to internal expertise and resources commensurate with our scale and ambition, including an in-house design studio, media production teams, audience specialists, web and digital teams, AI and automation expertise, and dedicated Māori and Pacific specialists across brand, media, comms and engagement. Together, these teams help bring ideas to life through integrated campaigns, content and experiences.

As a comprehensive university, our scale creates opportunities that few organisations can offer. You’ll have the chance to contribute across a wide range of projects and strategic priorities while continuing to grow your own career.

Beyond the work itself, you’ll be joining a vibrant and inclusive community. From staff networks and cultural communities to social clubs, volunteering opportunities, wellbeing initiatives and campus events, there are countless ways to connect, contribute and build meaningful relationships across the University.

We also offer:

• A commitment to work/life balance with a 37.5 hour working week, flexible hours and hybrid/remote working patterns
• A competitive remuneration package with up to 6.75% super, annual salary increase with performance-based multiplier
• Time to recharge and disconnect with 5 weeks' annual leave and additional leave buy/sell scheme,
• Support for parents and carers with subsidised on-site childcare (including Kōhanga Reo), gender-neutral parental leave up to 9 weeks’ full pay, on-site parenting and feeding spaces
• A commitment to the wellbeing of our people with confidential access to a range of EAP services, including mental health counselling, financial guidance, neurodiversity coaching and rongoā services, a world-class on-site fitness centre, access to student specialists across our supervised training clinics, discounted health insurance.
• The opportunity to grow with access to an extensive programme of professional, leadership and cultural development, including digital capability coaching, specialised leadership development programmes, and Te Ao and Te Reo Māori learning programmes for staff
• The opportunity to build your career with one of Aotearoa New Zealand's most diverse and complex organisations

Reasonable accommodations – We are committed to building a more equitable and inclusive workforce and workplace, so we encourage applicants to reach out to discuss any reasonable accommodations throughout the recruitment process, including alternative ways to submit applications.

Whānau and support people – Should you be invited to an interview for this role, your whānau members and/or support people will be welcome to join you. The recruiter or hiring manager will provide more information about this as part of the interview arrangements.

Additional Information

Equity

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment. For further information on services for Māori, Pacific, women, LGBTQIATakatāpu iMVPFAFF+, people with disabilities, parenting support, flexible work and other personal circumstances go to www.equity.auckland.ac.nz