Marketing Manager

University Partnerships; Auckland; Hybrid; NZD 70,000 - 100,000; Full time

Job summary

Join a leading education provider as a marketer to enhance your career in a mission-driven environment. Collaborate with an enthusiastic team to design and execute impactful campaigns for various brands, striving to make education accessible and transformative. This is an opportunity to develop your skills while working on meaningful projects that resonate within the community and shape student futures.

Benefits

Professional development opportunities

Strong marketing budgets

Flexible working options

Vibrant office environment

Two-week summer shutdown

Qualifications

• 4+ years of marketing experience with campaign focus.
• Demonstrated end-to-end project management skills.
• Strong analytical and reporting abilities.

Responsibilities

• Plan, execute, and report on integrated campaigns.
• Develop engaging content for digital channels.
• Oversee coordination and delivery of key events.

Skills

Project Management

Analytical Skills

Stakeholder Management

Creative Development

Tools

Marketo

Power BI

Canva

Job description

About the role:

Looking to build your marketing career in a purpose-led environment where education changes lives? We’re looking for a driven and creative marketer to join our passionate in-house team and help bring our campaigns to life.

You’ll work closely with the Senior Marketing and Campaign Manager to plan, deliver, and optimise marketing activity for our New Zealand brands — including NZMA, The New Zealand Institute of Sport, The Culinary Collective.

What sets us apart? It’s our people. We’re a passionate team from diverse backgrounds, united by a shared belief in the power of education to change lives — and a desire to make a real impact in our communities.

Key Responsibilities:

• Plan, execute, and report on integrated campaigns in collaboration with the Senior Manager and partnering agencies.
• Develop engaging content for digital channels and student communications
• Rolling out branded materials across our portfolio.
• Briefing and designing creative for print, digital, and OOH assets.
• Supporting web content updates and copywriting.
• Creating engaging nurture email campaigns for prospective and current students.
• Overseeing the coordination and delivery of key events such as open days and expos.

Required Skills/Experience:

• 4+ years of marketing experience, with a focus on campaigns.
• Demonstrated end-to-end project management skills.
• Strong analytical and reporting abilities.
• Excellent relationship and stakeholder management.
• Experience with Marketo, Power BI and Canva preferred.

You'll thrive in this role if you:

• Are a self-starter who enjoys variety and wearing multiple hats
• Have a collaborative mindset and love bringing ideas to life
• Get excited by the idea of working on campaigns that help people access life-changing education

Who we are:

UP Education is a leading private education provider across Australia and New Zealand, delivering quality higher education, vocational training, and pathway programs to approximately 39,000 students annually. With a network of 64 campuses and over 300 courses, we are proud to play a key role in addressing skill shortages in vital industries such as health, wellbeing, and the applied trades. Our programs are developed in close collaboration with industry partners to ensure our students graduate ready to succeed in the workforce.

We are committed to academic excellence and student success, with strong completion rates, high satisfaction, and robust academic governance underpinning the quality of our offering. Our diverse education platform spans geographies, student types, delivery models, and subject areas—ensuring a resilient and future-focused business. With a proven track record of growth and a long runway for continued expansion, UP Education remains focused on empowering learners and helping communities thrive through education.

To find out more about us, please visithttps://www.up.education/

Why join us?

• Professional development and learning opportunities to help you take the next step in your marketing career.
• Strong marketing budgets and a fast decision-making environment that allows you to quickly turn great ideas into results.
• Be part of a talented marketing team with a wide skillset
• Competitive salary
• Work on meaningful brands that guide students on their education journey
• Flexible working (up to 2 WFH days) and a vibrant Ponsonby office
• A culture that values your voice and ideas
• Gain exposure to the wider business through collaboration
• Be part of a team that supports your growth and tackles exciting challenges
• Enjoy a two-week summer shutdown over Christmas and New Year

Our application process:

To apply for this position, please submit your resume and a cover letter detailing your relevant experience and interest in the role.

Questions about your identity help us appreciate the diversity of individuals looking to work at UP Education, ensuring we’re attracting applications from people with identities and perspectives that are as diverse as our students. These are voluntary disclosures and candidates can elect not to answer these questions.

We are an equal opportunity employer. As part of our commitment to equity, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.