Marketing Manager

ACG Schools; Auckland; On-site; NZD 120,000 - 180,000; Full time

Job summary

ACG Schools in Auckland seeks a New Zealand Marketing Manager to lead marketing, communications and enrolment growth across its portfolio of schools and early learning centres. This senior role drives brand awareness, student enrolment, family engagement and retention through integrated marketing and admissions support.

Reporting to the APAC Head of Marketing and collaborating with principals, admissions teams and external agencies, the role manages budgets, campaigns and governance to deliver

Qualifications

• Extensive experience in senior marketing roles with proven growth outcomes.
• Strategic marketing planning for lead generation, customer acquisition and retention.
• Experience managing multiple campaigns and stakeholder priorities across a portfolio.
• Strong project management and the ability to deliver on concurrent deadlines.
• Excellent relationship-building and stakeholder management, influencing senior leaders.

Responsibilities

• Develop and execute strategic enrolment marketing plans to drive enquiry growth and enrolment targets across the ACG portfolio.
• Lead integrated marketing campaigns across digital, social, content, events and other channels to generate high-quality leads.
• Partner with Admissions, Principals and leadership to optimise enquiry, application and enrolment conversion.
• Drive retention and parent engagement initiatives to improve student experience and re-enrolment outcomes.
• Oversee content development and storytelling to ensure consistent brand positioning and audience engagement.
• Act as trusted marketing advisor to school leaders with insights and strategies for growth.
• Monitor campaign data to identify trends, improve performance and maximise ROI.
• Manage portfolio marketing budgets, agency relationships and governance.

Skills

Senior marketing leadership

Lead generation

Stakeholder management

Digital marketing

Brand management

Campaign management

Analytics & ROI

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

ACG Schools are part of Inspired Education, the leading global group of premium schools, with a portfolio of over 126 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world-class learning experience from Early Learning to Year 13.

In over 25 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.

By joining our award-winning team of over 14,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.

The New Zealand Marketing Manager is responsible for leading the marketing, communications and enrolment growth strategy across ACG's portfolio of schools and early learning centres. This senior leadership role drives brand awareness, student enrolment, family engagement and retention through the delivery of integrated marketing, communications and admissions support initiatives.

Reporting to the APAC Head of Marketing and partnering closely with Principals, school and centre leadership teams, Admissions and external agencies, the Marketing Manager develops and executes strategies that strengthen market position, enhance the family experience and deliver measurable commercial outcomes.

With accountability for marketing performance, budget management, campaign delivery and stakeholder engagement, the role ensures all marketing and communications activities are aligned to business objectives, support sustainable growth and protect the reputation of ACG's schools and centres across New Zealand.

This is full time, permanent position based at our Head Office in Mt Eden and will require regular on-site meetings at our 8 Schools in Auckland and Tauranga.

KEY RESPONSIBILITIES:

• Develop and execute strategic enrolment marketing plans that drive enquiry growth, student recruitment and enrolment targets across the ACG portfolio.
• Lead integrated marketing campaigns across digital, social, content, events and other channels to generate high-quality leads and strengthen brand awareness.
• Partner with Admissions, Principals and school leadership teams to optimise enquiry, application and enrolment conversion performance.
• Drive retention and parent engagement initiatives that enhance the student experience and support re-enrolment outcomes.
• Oversee content development, communications and storytelling to ensure consistent brand positioning and compelling audience engagement.
• Act as a trusted marketing advisor to school leaders, providing insights, recommendations and strategies to support enrolment growth.
• Monitor and analyse campaign, funnel and enrolment data to identify trends, improve performance and maximise return on investment.
• Manage portfolio marketing budgets, agency relationships and operational processes while maintaining strong governance, quality standards and brand compliance.

THE IDEAL CANDIDATE WILL HAVE:

• Extensive experience in senior marketing roles, with a proven track record of delivering measurable growth and business outcomes.
• Demonstrated success in developing and executing strategic marketing plans that drive lead generation, customer acquisition and retention.
• Experience managing multiple marketing initiatives, campaigns and stakeholder priorities across a complex portfolio.
• Strong project management skills, with the ability to deliver high-quality outcomes across concurrent projects and competing deadlines.
• Exceptional relationship-building and stakeholder management skills, with experience influencing senior leaders and cross-functional teams.
• Broad expertise across the full marketing mix, including digital marketing, content, communications, brand, events and campaign management.
• Strong analytical and commercial acumen, with the ability to interpret data, measure performance and optimise return on investment.
• Outstanding communication, content and storytelling capabilities, with experience developing compelling messaging for diverse audiences.
• Experience managing marketing budgets, external agencies and supplier relationships to achieve strategic objectives.
• Ideally, experience within education, independent schools, premium service organisations, or environments focused on customer acquisition, engagement and retention.

PERSONAL ATTRIBUTES:

• Optimistic, energetic and positive - brings energy to the role and to stakeholder relationships, rather than a purely process-driven or reserved style.
• Confident but collaborative - comfortable challenging senior stakeholders and holding a position, while still building genuine buy-in rather than dictating.
• Equally comfortable operating strategically and hands-on - can set direction and strategy, but will also roll up their sleeves when the situation requires it.
• Resilient and adaptable - able to manage ambiguity, shifting priorities and multiple simultaneous demands without losing structure or momentum.

SAFEGUARDING STATEMENT:

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.

We offer:

State of the Art Facilities

Enjoy lessons in spacious classrooms, advanced science labs, and leisure facilities that are fully equipped with cutting-edge resources and digital technology.

Investing in your personal growth

With an open mind committed to continuous learning and innovation, you'll be supported by the most advanced practices to remain at the forefront of international education.

Be part of a diverse international team

We're a truly global community where your colleagues and students come from cultures and countries from all corners of the earth.

Join us to connect, challenge, and collaborate with peers and renowned experts, as part of a diverse international team.

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