Marketing Director - Baby

ZURU; Auckland; On-site; NZD 170,000 - 230,000; Full time

Job summary

ZURU is seeking a Marketing Director to scale Millie Moon globally, with primary focus on North America growth and a strong retail partnerships program with Walmart, Target and 30 other US retailers. You will set the global brand platform, own the US/Canada strategy, and build a high-performing North America team while delivering measurable brand equity and sales.

This role requires a deeply commercial brand leader who turns insight into growth at scale and thrives in a fast-paced, office-first

Qualifications

• 10+ years in brand marketing, with 3+ years leading brands and teams at Director or Senior Manager level in FMCG, baby, personal care or consumer goods
• A track record of growing an established brand at scale, with measurable commercial results
• Strong consumer insight, segmentation and positioning skills: you commission and apply research, not just read it
• Commercial fluency: you own budgets and investment cases and partner confidently with Sales, Finance and retailers
• Experience building and coaching high-performing teams, including managing managers

Responsibilities

• Own Millie Moon's global brand platform: positioning, campaigns, NPD and packaging that every market adapts locally
• Set the US and Canada growth strategy, balancing short-term retailer growth with long-term brand equity
• Lead retail growth with Walmart, Target and around 30 other US retailers, plus Canada, alongside Sales and Commercial
• Grow training pants: awareness, trial, repeat purchase and distribution
• Activate our licensing partnership and expecting-parent programmes, and deliver brand fame moments that build talkability
• Sign off media strategy, retail media and test-and-learn plans so spend builds both brand equity and sales
• Set annual budgets, balance brand and trade investment, and own the commercial outcomes
• Lead, coach and grow the Millie Moon North America team, with clear direction and room to deliver

Skills

Brand strategy

Leadership

Budget management

Retail partnerships

Consumer insights

Team development

Job description

Position Overview

We're scaling Millie Moon, our premium diaper and baby care brand, and looking for a Marketing Director to lead it globally and win in the US and Canada. You'll set the global brand platform that every market builds on, own the North American growth strategy across Walmart, Target and around 30 other US retailers, and lead the team that brings it to life. If you're a commercially sharp brand leader who loves turning insight into growth at scale, this is the role.

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Position Impact

North America is Millie Moon's biggest opportunity, and you'll own the answer to one question: how do we win with parents there? You'll be accountable for brand strategy, investment and commercial performance across the full range, including diapers and training pants, a high-profile licensing partnership and brand fame moments that get parents talking. You'll be the senior marketing voice our retail partners know and trust, shaping decisions across Commercial, Sales, Product, Creative and Finance, and building a high-performing team that sets the standard for the brand worldwide.

How you'll help us grow

• Own Millie Moon's global brand platform: positioning, campaigns, NPD and packaging that every market adapts locally

• Set the US and Canada growth strategy, balancing short-term retailer growth with long-term brand equity

• Lead retail growth with Walmart, Target and around 30 other US retailers, plus Canada, alongside Sales and Commercial

• Grow training pants: awareness, trial, repeat purchase and distribution

• Activate our licensing partnership and expecting-parent programmes, and deliver brand fame moments that build talkability

• Sign off media strategy, retail media and test-and-learn plans so spend builds both brand equity and sales

• Set annual budgets, balance brand and trade investment, and own the commercial outcomes

• Lead, coach and grow the Millie Moon North America team, with clear direction and room to deliver

What Helps You Win Here

• 10+ years in brand marketing, with 3+ years leading brands and teams at Director or Senior Manager level in FMCG, baby, personal care or consumer goods

• A track record of growing an established brand at scale, with measurable commercial results

• Strong consumer insight, segmentation and positioning skills: you commission and apply research, not just read it

• Commercial fluency: you own budgets and investment cases and partner confidently with Sales, Finance and retailers

• Experience building and coaching high-performing teams, including managing managers

Who thrives at ZURU

This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won't find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

How we work

Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.

ZURU – Reimagining tomorrow

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ZURU may use AI tools to help screen, assess or select applicants.