Marketing Designer (AI Native)

90 Seconds; Auckland; On-site; NZD 70,000 - 110,000; Full time

Job summary

90 Seconds in Auckland seeks a senior designer who can own the visual language across web, decks, social and print, and lead an AI-first production workflow. You will build design systems, ensure brand consistency, and push rapid iteration from concept to finished asset in fast-moving campaigns, directly collaborating with the CEO and sales teams.

The role demands deep typography, layout, colour, grid and motion skills, with a portfolio that shows strong design thinking and fluency in Figma and

Qualifications

• You have real design depth across typography, layout, hierarchy, colour and motion.

Responsibilities

• Own concept through to shipped asset: direction, copy, design, build and iterate.
• Hold a high bar: enterprise-grade, brand-safe, AI-made should never look AI.
• Develop and defend the visual language across web, deck, social and print.
• Design and build campaigns, brand and pitch pages with AI at every step.
• Get a V1 up fast and put it in front of the CEO and sales for rapid iteration.
• Build decks and proposals for named enterprise opportunities at short notice.
• Turn rough direction from the CEO or sales lead into a finished, on-brand asset.

Skills

Design

Branding

Typography

Figma

Tools

Figma

Adobe Creative Suite

Job description

WHAT THE ROLE OWNS

Designcraft

1. Thelookandfeelofeverythingthatgoesout.Youarethequalitybar.
2. Brandconsistencyacrosseveryasset,channelandmarket.
3. Designsystems,templatesandcomponentsthathold upasvolumeincreases.

Go-to-marketoutput

1. Landingpages.Bespoke,beautiful,builtforaspecificbrandoraspecificpitch.
2. Presentations.Pitchdecks,proposalsandcampaignnarrativesforenterpriseopportunities.
3. Salesandmarketingcollateral.One-pagers,casestudies,outboundassets,microsites,social.

AIproductioncapability

1. TheAIstack.Masteringthetoolsandworkflowswealreadyrun,thenpushingthemfurther.
2. Speedofoutput.UsingAItocompresswhatusedtotakeaweekintoaday.
3. Reusablesystems.Turningone-offassetsintoworkflows thewiderteamcanrun.

Thedesignisthereasonitworks.TheAIisthereasonthereissomuchofit.

RESPONSIBILITIES

Design,endtoend

• Ownconceptthroughtoshippedasset.Direction,copy,design,build,iterate.
• Holdahighbar.Enterprise-grade,brand-safe,considered.AI-madeshouldnevermeanAI-looking,andyouarethepersonwhomakessureitneverdoes.
• Developanddefendthevisuallanguageacrossweb,deck,socialandprint.

Webandlandingpages

• Designandbuildcampaign,brandandpitchpageswithAIateverystep.
• Getav1upfast,putitinfrontoftheCEOandsales,iterateliveratherthanpolishinginprivate.

Presentationsandcollateral

• Builddecksandproposalsfornamedenterpriseopportunitiesatshortnotice,goingfromdirectiontodraftinhoursratherthandays.
• TurnaroughdirectionfromtheCEOorasalesleadintoafinished,on-brandasset.

UseAItoclosethegapsratherthanwaitingforaperfectbrief.

• Keepthecollaterallibrarycurrentsoeverythingwesendlookslikeitcamefromonecompany.

Acrossmarketing

• Workwhereverthemarketingneedis.Campaigns,social,web,brand,productmarketing,events,outbound.
• Writeaswellasdesign.AIgetsyoumostoftheway,yourjudgementgetsittherest.
• Sitclosetosalessoyoucanseewhichassetsconvertandwhichdonot,andadjustaccordingly.

AI-firstproduction

• UseAIacrosseverystep.Ideation,copy,design,build,iteration,QA.
• Findthemanualstepsinhowweproduceworkandreplacethem.
• BringnewAItools,modelsandtechniquestotheCEObeforewehearaboutthemelsewhere.PartofthevalueofthisroleisthatyouarelivingattheAIfrontier.

WorkingwiththeCEO

• Shortfeedbackloops,directaccess,nocommittee.
• Behighlyresponsive.Messagesgetanswered,workmoves,momentumisthepoint.

WHOYOUARE

Adesignerfirst

• Youhaverealdesigndepth.Typography,layout,hierarchy,colour,grid,motion.Youknowtheruleswellenoughtobreakthemonpurpose.
• Yourportfolioisstrongandyoucantalkthroughthethinkingbehindit,notjusttheoutput.
• Trainedorself-taught,wedonotcare,butyouhaveputintheyearsanditshowsinthework.
• Fluentinthetraditionaltooling.Figma,Adobe,whateveryouusetogetfromideatofinishedthing.
• Youhavetasteandyoucandefendit.Youcanexplainwhyoneapproachbeatsanotherintermsamarketingleadwillaccept.

AI-native

• YouhaverestructuredhowyouworkaroundAI,notboltediton.Youcanwalkusthroughyourworkflows,yourtoolsandyouroutput.
• YouarecomfortablelettingAIdothepartsthatusedtotakedays,andconfidentaboutwhichpartsstillneedyou.
• Youarecuriousbydefault.Youtrythenewthingtheweekitlands.

Howyouoperate

• Amaker.Hands-on,notamanagerofpeoplewhomakethings.
• Afast,clearwriter.Directiongetsacknowledged,questionsgetaskedearlyratherthanlate,progressisvisiblewithoutanyonehavingtoask.
• Organisedandstructured.Requirementsarrivefromacrossthebusinessandtheyrarelyarrivetidy.Youtriagethem,sequencethemagainstcommercialpriority,andkeepaclearpictureofwhatislandingwhen.Nothinggetsdroppedandyoudonotneedtobechased.
• Relentlessenergy.Youwouldrathershipfivethingsthisweekthanperfectonethingnextmonth.
• Speedwinsandyouknowit.Youtreatturnaroundtimeasafeatureofthework,notaconstraintonit.
• Commerciallyaware.Thisworkexiststowinrevenueandyoujudgeitonthatbasis.

Useful,notessential

• Understandingofvideoproduction
• Videoediting
• Socialcontentandpostingexperience
• SEO

Wecarefarmoreaboutwhatyouhaveshippedthanwhereyoustudied.