Marketing Category Manager - Beauty

Farmers; Howick; On-site; NZD 90,000 - 140,000; Full time

Benefits offered by this job

Staff discount across Farmers

Staff discount across James Pascoe Gp

Growth and development opportunities

Dynamic team culture

Job summary

Farmers, a long-standing New Zealand retailer, is seeking a Marketing Category Manager to lead the Beauty category. You will report directly to the Brand Marketing Manager and drive the marketing plan across channels, delivering category plans, promotions and communications.

We value strategic thinkers with strong project management, data-driven decision making, and leadership experience. You will oversee creative output, manage budgets and stakeholder relationships in a fast-paced retail

Qualifications

• Minimum of 3 years' experience at a senior marketing level.
• Ability to manage high-volume workflows and complex projects.
• Strong leadership skills with experience in leading and developing teams.
• Passion for Beauty with understanding of the New Zealand retail market.
• Experience in campaign management across Direct Mail, Digital, and Out of Home.
• Excellent attention to detail and ability to juggle multiple priorities.
• Budget management and stakeholder management experience.

Responsibilities

• Manage and produce the Category Marketing business plan, ensuring successful delivery across all channels.
• Apply strategic thinking and innovative approaches to drive the success of marketing initiatives.
• Use data insights to analyse key metrics and interpret trends to optimise marketing strategies.
• Oversee the production of television/video, photography, print, and digital assets.
• Lead the briefing, planning, and evaluation of media strategies.
• Inspire and evaluate creative output, ensuring all work is of the highest standard.
• Build strong relationships with both internal and external stakeholders.

Skills

Strategic planning

Leadership

Project management

Data-driven marketing

Budget management

Stakeholder management

Campaign management

Attention to detail

Beauty/retail knowledge

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Farmers is a leading and iconic New Zealand-owned retailer, proudly operating for over 110 years. Recognized for our quality products and exceptional in-store shopping environments, we are committed to bringing best-practice processes and systems to our customers across the nation. We are now seeking an experienced, adaptable, and energetic Marketing Manager to join our team, focusing on the fashion category.

About the Role:

As the Marketing Category Manager for Beauty Catergory, you will report directly to the Brand Marketing Manager and play a key role in delivering all aspects of the marketing plan across the Farmers business. You will have a proven track record of successfully developing and executing product category plans, promotions, and communication strategies. This role requires a strategic thinker, detail-focused marketer who can manage multiple, complex projects concurrently in a fast-paced environment.

Key Responsibilities:

• Manage and produce the Category Marketing business plan, ensuring successful delivery across all channels.
• Apply strategic thinking and innovative approaches to drive the success of marketing initiatives.
• Use data insights to analyse key metrics and interpret trends to optimise marketing strategies.
• Oversee the production of television/video, photography, print, and digital assets.
• Lead the briefing, planning, and evaluation of media strategies.
• Inspire and evaluate creative output, ensuring all work is of the highest standard.
• Build strong relationships with both internal and external stakeholders.

To be successful in this role, you will ideally have:

• A minimum of 3 years' experience at a senior marketing level (ideally at Brand Manager level).
• A proven ability to manage high-volume workflows and complex projects.
• Strong leadership skills, with experience in leading and developing teams.
• A passion for Beauty, with experience in the category and a strong understanding of the New Zealand retail market.
• Experience in campaign management across all channels, including Direct Mail, Digital, and Out of Home.
• Excellent attention to detail and the ability to juggle multiple priorities.
• Budget management and stakeholder management experience.

Skillset Requirements:

• Strategic planning and execution.
• High proficiency in managing multiple projects concurrently.
• Expertise in using data to drive decision-making and optimise marketing efforts.
• Strong creative direction, with the ability to inspire and drive high-quality content production.
• A true team player with the ability to build strong relationships at all levels of the business.

What can we offer you?

• The opportunity to thrive within a large, dynamic business with a focus on growth and innovation.
• A diverse and exciting role that offers both personal and professional development.
• A strong sense of belonging and a supportive team culture.
• A generous staff discount package across Farmers and the James Pascoe Group.

If you're an experienced, energetic, and passionate marketing professional with a deep understanding of the fashion and retail landscape, we'd love to hear from you. Join our dynamic team and make an impact in a fast-paced environment.

*Please note we are relocating to our new Support Office on Pitt Street by July 2027.