Marketing and Communications Manager

Robert Walters New Zealand; Wellington; On-site; NZD 80,000 - 100,000; Full time

Job summary

A respected arts institution in Wellington is seeking an experienced Marketing Manager to lead impactful marketing and fundraising initiatives. Responsibilities include developing multi-channel campaigns, managing a team, and enhancing stakeholder relationships. Ideal candidates should have proven leadership experience and be skilled in digital tools. This role offers the chance to contribute to the arts and education community.

Qualifications

• Proven leadership experience and a strong generalist marketing skillset.
• Hands-on experience using digital tools.
• Excellent relationship management skills.

Responsibilities

• Oversee marketing campaigns across multiple channels.
• Lead the development of comprehensive strategies for marketing and communications.
• Manage a small team and provide mentorship.
• Coordinate key events and projects from conception to delivery.

Skills

Leadership experience

Generalist marketing skillset

Relationship management

Proactive mindset

Tools

CRMs

CMS platforms

Analytics dashboards

Email marketing platforms

Job description

You will play a key leadership role in shaping the public image and outreach of one of New Zealand’s most respected arts institutions.

This position offers you the chance to shape and deliver impactful marketing, communications, and fundraising initiatives that support the advancement of a thriving educational institute. Reporting to the Executive Director, you will be instrumental in managing multi-channel campaigns, driving brand engagement, and fostering meaningful connections with key industry stakeholder groups.

You will amplify the voice of the school through strategic planning, campaign management, digital innovation, event coordination, and stakeholder engagement. Your day-to-day responsibilities will see you collaborating closely with artistic teams, industry partners, media contacts, and the wider community. Success in this role means delivering creative solutions that drive enrolment in courses, increase public awareness of performances and strengthen donor relationships through effective fundraising communications.

Responsibilities

• Oversee the end-to-end process of marketing campaigns across multiple channels, ensuring each initiative delivers measurable results.
• Lead the development and execution of comprehensive strategies for marketing and communications that reflect the institution’s vision and values.
• Manage a small team by providing guidance, mentorship, and support to foster their professional growth.
• Take responsibility for all digital platforms including website content management, email marketing, and social media presence to maximise audience reach.
• Coordinate key events and projects from conception through delivery, ensuring seamless execution that enhances stakeholder relationships.
• Monitor customer experiences using data-driven insights to inform future marketing plans and enhance overall engagement.
• Produce compelling collateral and content for various programmes, performance seasons, and outreach initiatives.

Key Requirements

• Proven leadership experience and a strong generalist marketing skillset.
• Hands-on experience using digital tools such as CRMs, CMS platforms, analytics dashboards and email platforms.
• Excellent relationship management and interpersonal skills that enable you to build rapport quickly whether working internally across departments or externally with key stakeholders.
• A genuine passion for supporting artistic education is helpful but prior experience in either education or the arts are not required.
• A proactive mindset that ensures you not only respond effectively to challenges but also anticipate opportunities for improvement.

This organisation stands out as a beacon within New Zealand’s performing arts landscape. Staff enjoy being part of an inclusive community where everyone shares pride in contributing towards world-class performances that inspire audiences far beyond Wellington.

We are an equal opportunities employer and welcome applications from all qualified candidates.