Manager Marketing Strategy

Auckland Council; Auckland; On-site; NZD 150,000 - 175,000; Full time

Benefits offered by this job

Hybrid role

KiwiSaver contribution

Job summary

Auckland Council's Communications & Marketing department is seeking an experienced and strategic Marketing Strategy Manager to lead the organisation-wide marketing direction. You will translate business objectives into clear marketing strategy, partnering with Marketing Principals to help senior leaders achieve goals through evidence-based, audience-focused plans.

Day to day you will partner with Principals to create fit-for-purpose strategies, build understanding of Auckland's diverse

Qualifications

• Experience in senior marketing roles within large, complex organisations or agencies.
• Proven ability to develop and implement marketing strategies.
• Strong expertise in audience analysis, market research, and insight-led planning.
• Experience working across integrated marketing channels and campaigns.
• The ability to influence and build credibility with senior stakeholders.
• Proven success leading strategic initiatives and driving organisational alignment.
• Excellent communication, facilitation, and presentation skills.

Responsibilities

• Partner with Marketing Principals to create fit-for-purpose marketing strategies that support key initiatives and outcomes.
• Build a deep understanding of Auckland's diverse communities and audiences to inform strategic decisions.
• Translate research, insights, and data into actionable marketing direction.
• Guide channel planning and brief development to improve campaign effectiveness.
• Collaborate with internal teams and occasionally agency partners to ensure consistency with Auckland Council's brand and values.
• Contribute to the strategic leadership of the Communications and Marketing department.

Skills

Senior marketing leadership

Audience analysis

Insight-led planning

Stakeholder influence

Job description

Select how often (in days) to receive an alert:

• Senior strategic marketing leadership opportunity
• Shape Auckland Council's organisation-wide marketing direction
• Hybrid role with flexible working and based in Central Auckland
• Salary will be $150,000 to $175,000 plus KiwiSaver contribution

Auckland Council's Communications & Marketing department is seeking an experienced and strategic marketing leader to join our team asMarketing Strategy Manager.

Reporting to the Head of Marketing & Publicity, this role leads the development and application of Auckland Council's organisation-wide marketing strategy, ensuring our marketing activity aligns with council priorities and delivers meaningful outcomes for Aucklanders. You will play a critical role in translating business objectives into clear marketing direction, partnering with our Marketing Principals to help various senior leaders across council achieve their goals through evidence-based, audience-focused marketing strategies.

Day to day you can expect to:

• Partner with Marketing Principals to create fit-for-purpose marketing strategies that support key initiatives and outcomes
• Build a deep understanding of Auckland's diverse communities and audiences to inform strategic decisions
• Translate research, insights, and data into actionable marketing direction
• Guide channel planning and brief development to improve campaign effectiveness
• Collaborate with internal teams and occasionally agency partners to ensure consistency with Auckland Council's brand and values
• Contribute to the strategic leadership of the Communications and Marketing department

At Auckland Council, \"health and safety starts with me\" (ka timata te hauora me te aria hauata ki a au) and everyone has a duty to keep themselves and others safe. Our Health and Safety Policy Statement and our Health and Safety Management Framework (SMF) explain the specific HSW duties applicable to this role, including Injury Management responsibilities applicable to people leaders.

You are a strategic marketer who combines commercial thinking with a passion for delivering positive public outcomes. You understand how to connect organisational priorities with audience needs and have a proven ability to influence stakeholders across complex environments.

To be successful in this role, you will have:

• Experience in senior marketing roles within large, complex organisations or agencies
• Demonstrated experience developing and implementing marketing strategies
• Strong expertise in audience analysis, market research, and insight-led planning
• Experience working across integrated marketing channels and campaigns
• The ability to influence and build credibility with senior stakeholders
• Proven success leading strategic initiatives and driving organisational alignment
• Excellent communication, facilitation, and presentation skills
• Sound judgement and political awareness in a complex environment

You will be comfortable navigating competing priorities, bringing clarity to ambiguity, and working collaboratively to achieve outcomes that make a difference for Auckland.

This is an opportunity to shape the future of marketing for one of New Zealand's largest and most influential organisations.

You will join a passionate, collaborative, and high-performing team committed to helping Auckland thrive. In return, you will enjoy meaningful work with purpose, ongoing professional development, and the opportunity to contribute to initiatives that impact more than 1.8 million Aucklanders.

This role comes with a level of diversity and complexity you will not find very often, alongside the chance to engage with and support key decision-makers.

Applications close:Sunday 13 September at 11:59pm

Auckland Council is an equal opportunity employer (EOE), and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.