Liquor Sampling Brand Ambassador

Orbit Marketing; Hamilton; On-site; NZD 47,000 - 91,000; Part time

Benefits offered by this job

Competitive pay

Paid training

Varied products

Supportive team

Flexible shifts

Job summary

Orbit Marketing in Hamilton specialises in in-store alcohol sampling and tastings, bringing world‑favourite drinks to life across local liquor stores and supermarkets.

You’ll set up tasting stations, pour measured tasters, and chat with shoppers to showcase products, aiming to turn interest into purchases while promoting responsible service and brand guidelines. Shifts run Thursday to Sunday with flexible availability, supporting a fun, sales‑driven environment.

Qualifications

• 18 years or over to serve alcohol
• Access to a vehicle and NZ driver's licence
• Eligible to work in New Zealand
• Available weekends (Sat & Sun)
• Comfortable promoting alcohol responsibly and following host-responsibility practices
• Well-presented and happy to wear branded uniform

Responsibilities

• Set up sampling stations across stores
• Pour tasters and share tasting notes
• Talk to shoppers to turn tasters into buyers
• Promote responsible service of alcohol
• Keep station tidy and well-run

Skills

Sales-driven

Friendly approach

Hospitality experience

Communication skills

Job description

About us

Orbit Marketing is an established marketing agency bringing some of the world's best-loved drinks brands to life across New Zealand's liquor stores and supermarkets. We specialise in in-store alcohol sampling and tastings—creating genuine moments that help shoppers discover their next favourite drop. Our Hamilton team works across leading off-licence chains including Super Liquor and Liquorland.

About the role

We're looking for drinks-loving people to run sampling and tasting stations across Hamilton liquor stores and supermarkets. You'll set up in-store, pour measured tasters, share what makes a drop worth taking home, and help curious shoppers discover something new for the weekend.

No campaign looks the same—the brands and the stores keep it interesting. To give you a sense of the variety: in a month alone, our team will be running RTD tastings in Liquorland one day, and pouring Southern Alps across Super Liquor and supermarket stores the next. Different brands, different stores, same goal—turning a taste into a sale.

Because that's the heart of the job: you're not just handing out samples, you're selling. Every taster is your opening to talk a shopper into taking a bottle/box home—reading who's up for a chat, matching the drop to what they're after, and closing the moment while they're standing right in front of you. The best in our team treat every shift like a target to beat, and the sales they drive are exactly what we report back to the brands.

A shift might involve pouring chilled tasters into sampling cups, sharing tasting notes, and turning "just looking" into "I'll grab two." Whatever you're pouring, you'll keep your station clean, inviting and running responsibly throughout—always promoting the product with good judgement and a host-responsibility mindset.

Shifts

Mostly Thursday to Sunday, with the flexibility to choose your own availability. You're not obligated to work all days—but the more available you are, the more we can prioritise you across campaigns. Tastings typically run during peak shopping hours—late morning through early afternoon on weekends, and mid-afternoon to early evening on weekdays.

This role suits you if you

• Enjoy drinks and love talking about them with shoppers
• Have a sales-minded approach—you make every taster an opportunity to turn a shopper into a buyer, and you're motivated to hit targets
• Are warm, approachable, and happy to start conversations with shoppers
• Have hospitality, bar, barista, liquor retail, events or promotions experience (any of these is a great fit, and none are essential—we train you!)
• Promote alcohol responsibly—confident using good judgement, checking ID where needed, and knowing when not to pour
• Take pride in a tidy, well-run workstation
• Can stand for the length of a shift and carry sampling equipment to and from your car

Practical requirements

• 18 years or over (required to serve and sample alcohol)
• Access to a vehicle and a current New Zealand Driver's licence (you'll transport sampling kit between stores)
• Eligible to work in New Zealand
• Available weekends (Saturday and Sunday are our busiest days)
• Comfortable promoting alcohol responsibly and following host-responsibility practices
• Well-presented and happy to wear branded uniform

What we offer

• Competitive hourly rate
• Paid training across sampling, product knowledge, and responsible service of alcohol
• Real variety—from exciting new products to classic old favourites
• A supportive team and a genuinely fun environment
• Flexible shifts that work around study, family, or another job