Lead Packaging Designer - Brand Identity & Innovation

OXYENERGY; Auckland; On-site; NZD 70,000 - 100,000; Full time

Job summary

OXYENERGY is seeking an experienced Graphic/Packaging Designer to lead packaging design and visual identity development across our food, health, and consumer product categories. You will shape packaging strategies and deliver high-quality experiences that strengthen brand recognition and consumer engagement.

The ideal candidate has 5+ years of packaging design experience, strong proficiency in Adobe Creative Suite, and a passion for innovative design solutions that translate market insights into

Qualifications

• Bachelor's degree or above in Packaging Design, Graphic Design, Visual Communication, or a related discipline.
• 5+ years of professional packaging design experience
• Strong proficiency in Adobe Photoshop, Illustrator, InDesign, and other relevant creative tools.
• Experience leveraging AI-powered creative tools (AIGC) to enhance design exploration and creative workflows.
• Strong awareness of packaging market trends, consumer preferences, and emerging design directions.
• Passionate about packaging design with strong creative judgement, strategic thinking, and the ability to deliver innovative design solutions.
• Ability to collaborate effectively with cross-functional teams including marketing, product, and manufacturing teams.
• Global design perspective with the ability to understand international design trends and diverse consumer aesthetics.

Responsibilities

• Define packaging design strategies and visual direction across product categories.
• Conduct market research and consumer insights analysis to identify design trends, consumer preferences, and opportunities for packaging innovation.
• Lead the end-to-end packaging design process, including new product packaging development, existing product packaging upgrades, and creative gift set packaging concepts.
• Develop strong design concepts and creative solutions by identifying product positioning, key benefits, and consumer usage scenarios.
• Manage the complete packaging design process, covering structural design, visual identity, colour systems, packaging formats, specifications, barcode placement, and material selection.
• Review, refine, and maintain quality control throughout the design development process to ensure final packaging meets brand and production standards.

Skills

Packaging design

Creative thinking

Strategic thinking

Cross-functional collaboration

Global design perspective

Education

Bachelor's degree in Packaging Design/Graphic Design/Visual Communication

Related discipline

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

AIGC tools

Job description

OXYENERGY is seeking an experienced Graphic/Packaging Designer to lead packaging design and visual identity development across our food, health, and consumer product categories. You will shape packaging strategies and deliver high-quality experiences that strengthen brand recognition and consumer engagement.

The ideal candidate has 5+ years of packaging design experience, strong proficiency in Adobe Creative Suite, and a passion for innovative design solutions that translate market insights into