Lead, Destination Marketing for Visitor Experiences

Taituarā; Whanganui; On-site; NZD 90,000 - 140,000; Full time

Job summary

Whanganui District Council is seeking a Marketing Lead - Visitor Experiences to be the sole marketing lead for our visitor portfolio, including Discover Whanganui, the Whanganui i-site, venues and visitor events. You will shape destination marketing strategy and campaigns to showcase our art, heritage, design, and natural beauty.

You will collaborate with iwi, tourism operators, and national bodies, manage our digital presence, and champion the Whanganui brand locally, nationally, and

Qualifications

• Proven success in tourism, destination, or event marketing.
• Strong digital and storytelling skills.
• The ability to work strategically and deliver on the ground.
• A passion for authentic place branding.

Responsibilities

• Lead Whanganui's destination marketing strategy and campaigns
• Promote our venues, events, and visitor services
• Manage our digital presence across Discover Whanganui and social media
• Work with iwi, tourism operators, and national tourism bodies
• Champion the Whanganui brand locally, nationally, and internationally

Skills

Tourism marketing

Digital storytelling

Strategic delivery

Place branding

Job description

Whanganui District Council is seeking a Marketing Lead - Visitor Experiences to be the sole marketing lead for our visitor portfolio, including Discover Whanganui, the Whanganui i-site, venues and visitor events. You will shape destination marketing strategy and campaigns to showcase our art, heritage, design, and natural beauty.

You will collaborate with iwi, tourism operators, and national bodies, manage our digital presence, and champion the Whanganui brand locally, nationally, and