Key Account and Field Sales Manager NZ

Van Dyck Fine Foods; New Plymouth; On-site; NZD 80,000 - 120,000; Full time

Job summary

A leading company in the FMCG sector is seeking a commercially driven Key Account & Field Sales Manager to enhance its presence in New Zealand. The role involves managing strategic customer relationships, leading a high-performing sales team, and achieving sales targets across both grocery retail and food service sectors.

Benefits

Competitive salary package

Car

Performance incentives

Qualifications

• 5+ years in FMCG sales, with experience in key account management and team leadership.
• Strong understanding of NZ grocery and food service landscape.
• Proven track record in negotiation and delivering commercial outcomes.

Responsibilities

• Manage and grow key retail and food service accounts, negotiate terms and promotional plans.
• Lead a field sales team of 4, set KPIs and foster a high-performance culture.
• Identify and pursue new business opportunities in retail and food service.

Skills

Negotiation

Leadership

Relationship Management

Analytical Skills

Communication

Tools

Microsoft Excel

PowerPoint

CRM tools

Job description

Add expected salary to your profile for insights

Van Dyck Fine Foods (VDFF) was established in 1999 by Marcel Naenen and Inge Vercammen. VDFF is a market leader in hotplate baked, frozen thaw-back products. The business prides itself on quality, based on traditional Belgian recipes and manufactured to exacting standards.

Today, VDFF is majority owned by Oriens Capital a private equity investment manager who partners with ambitious Kiwi businesses, growing their capability and strength.

VDFF’s product portfolio includes Pancakes/Pikelets, Blinis/Minis and Crepes.

VDFF produces its own Marcels branded products, and partners with other retailers and distributors for Private Label & Contract Manufacturing. We operate from a single site in Bell Block, New Plymouth and are a substantial employer in the local economy, currently providing jobs for over 70 people.

The Role

We’re seeking a commercially driven Key Account & Field Sales Manager to lead and grow our presence in both the grocery retail and food service sectors across New Zealand. This role will be responsible for managing strategic customer relationships (including major supermarket chains and food service distributors), executing national promotional plans, and leading a high-performing field sales team to deliver sales targets and brand execution excellence.

Key Responsibilities

Key Account Management

Manage and grow key retail and food service accounts, including supermarkets (e.g. Foodstuffs, Woolworths NZ) and major distributors.

Negotiate trading terms, promotional plans, pricing, and annual joint business plans.

Build strong, long-term customer relationships that drive profitable growth.

Collaborate with production, marketing and supply chain teams to ensure seamless execution of launches, promotions, and in-store activations.

Monitor customer performance, analyse sales data, and identify growth opportunities.

Lead category reviews and range presentations, aligning with shopper and market insights.

Meet agreed budgeted objectives

Achievement of GSV, NSV & GSV%.

Prepare monthly, quarterly and annual sales forecasts.

Ensure delivery of weekly sales to budget, achieved by SKU accuracy in sales forecasting.

Team Leadership & Coaching:

Lead, support, and develop a field sales team of 4 across various NZ regions

Set clear KPIs and ensure effective in-field execution and territory management.

Foster a high-performance culture with regular coaching and performance reviews.

Conduct regular market visits and ride-alongs to support and develop the team.

Provide reporting, feedback, and insights from the field to guide strategy and decision-making.

Business Development:

Identify and pursue new business opportunities within retail and food service

Evaluate channel and customer profitability, adjusting strategy where needed to optimise growth

To be considered for this role we are looking for the following experience and attributes:

5+ years in FMCG sales, with experience in both key account management and field team leadership.

Strong understanding of the NZ grocery and/or food service landscape.

Proven track record in negotiation, business planning, and delivering commercial outcomes.

Leadership experience with the ability to inspire and develop teams.

Analytical and data-driven, with solid commercial acumen.

Excellent communication, interpersonal, and relationship management skills.

Proficient in Microsoft Excel, PowerPoint, and CRM tools.

Competitive salary package + car + performance incentivesfor the right candidate.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

How many years' experience do you have as a Field Sales Manager? Which of the following statements best describes your right to work in New Zealand? How many years' experience do you have with forecasting for businesses? Do you have experience in a role which requires relationship management experience? Do you have experience in a sales role? How many years of people management experience do you have?

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

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