Head of Social & Content Strategy

Zuru Edge Limited; Auckland; On-site; NZD 150,000 - 190,000; Full time

Job summary

ZURU Social & Content Creative in Auckland leads the social and digital creative for the Baby portfolio, shaping paid and organic content strategy across brands like Millie Moon, Rascals, Hey Tiger, Night Pants and Era.

You'll direct creative delivery from concept to final asset, partner with senior brand leaders, and grow a 5+ person team, driving performance and localization across markets worldwide.

Qualifications

• 8+ years in social, content or digital creative, with leadership of a team in a social-first business.
• Experience with baby, parenting, FMCG or family-first brands is essential.
• Proven track record in setting paid social strategy and optimizing creative using performance data.
• Hands-on expertise in Meta, TikTok and YouTube and their analytics.
• Experience directing content at scale across multiple markets with localization.

Responsibilities

• Own the social and content strategy across the Baby portfolio.
• Lead creative direction from concept to delivery and manage the team.
• Align campaigns with brand vision with senior stakeholders.
• Grow and develop a team of 5+ social and creative talents.
• Optimize content against media results and adapt assets for performance.
• Set strategic direction across Facebook, Instagram, TikTok, YouTube and more.
• Lead localisation efforts with market leaders for each market.

Skills

Social & content leadership

Baby brands background

Strategy setting

Platform analytics

Scaled content direction

Job description

ZURU Social & Content Creative in Auckland leads the social and digital creative for the Baby portfolio, shaping paid and organic content strategy across brands like Millie Moon, Rascals, Hey Tiger, Night Pants and Era.

You'll direct creative delivery from concept to final asset, partner with senior brand leaders, and grow a 5+ person team, driving performance and localization across markets worldwide.