Head Of Marketing

Hunter Campbell; Auckland; On-site; NZD 140,000 - 190,000; Full time

Job summary

New Zealand King Salmon is seeking a senior brand leader to drive the Ōra King and Regal brands globally, with a focus on China. You will shape long-term strategy, lead a small team, and partner with sales, digital, PR, and events to build premium positioning across markets.

You will manage budgets, monitor brand health, and translate consumer insights into compelling product launches. International travel is expected.

Qualifications

• 8–10+ years in brand marketing or consumer insights with proven brand-building experience.
• Marketing or related degree preferred.
• Experience in foodservice and retail channels preferred.
• Premium category background with premium positioning experience.

Responsibilities

• Develop and evolve the long term Ōra King brand strategy, positioning and value proposition.
• Build the annual Ōra King brand plan.
• Create a three-year market development plan to establish Regal in China as the premium King salmon offering.
• Plan and deliver integrated programmes across digital, PR, social, events and partnerships.
• Bring in-market sales teams and key customers along with your brand and market plans.
• Use consumer and market insights to identify new product ideas and develop launch plans.
• Own the brand budget and track brand health, campaign effectiveness and ROI.
• Manage agency and supplier partners to optimise the marketing spend.
• Coach the Global Brand Manager and Brand Manager China, contribute to the Marketing Leadership Team.

Skills

Brand marketing

Consumer insights

Strategic thinking

Leadership

Executive communication

International exposure

Education

Marketing degree

Job description

About the company

With over 35 years of experience, New Zealand King Salmon (NZKS) specialises in farming and curating high-quality salmon and is the world’s largest producer of farmed King salmon. From egg to plate, NZKS delivers premium salmon to consumers and chefs, locally and globally, under the Ōra King and Regal brands. The business is in a phase of significant growth and transformation, making this an exciting time to join.

About The Role

Reporting to the GM Marketing, you will lead brand strategy for Ōra King across all markets and the market development plan for Regal in China. After years of focused investment in process refinement, NZKS is now accelerating its efforts to drive demand and grow its brands. This role sits at the centre of that push, leading and coaching a brand team of two.

Key Responsibilities

• Develop and evolve the long term Ōra King brand strategy, positioning and value proposition
• Build the annual Ōra King brand plan
• Create a three-year market development plan to establish Regal in China as the premium King salmon offering
• Plan and deliver integrated programmes across digital, PR, social, events and partnerships
• Bring in-market sales teams and key customers along with your brand and market plans
• Use consumer and market insights to identify new product ideas and develop effective launch plans
• Own the brand budget and track brand health, campaign effectiveness and return on investment
• Manage agency and supplier partners to get the most from every marketing dollar
• Coach the Global Brand Manager and Brand Manager China, and contribute to the Marketing Leadership Team

Key Skills And Experience Required

• 8- 10+ years in brand marketing or consumer insights, with proven brand-building experience
• Classically trained marketer, tertiary qualified in marketing or a related field preferred
• Experience across both foodservice and retail channels is preferred
• Premium category background, with experience in developing premium positioning stories
• Strategic thinker with commercial acumen and the rigour to back your recommendations
• Proven people leader, or a strong senior marketing manager ready to step up
• Confident communicator with the presence to influence at executive level
• Export or international market exposure valued; Mandarin not required
• Passion for food, and available to travel internationally

What’s In It For You

Join a fast‑growing, leading New Zealand export business to build premium brands in multiple markets and channels, with direct access to the GM Marketing on strategy and real visibility across NZKS leadership. You will lead a growing team, shape how Ōra King and Regal are built and spend time in international markets.