Head of Brand Marketing

Inchcape Australasia; Auckland; On-site; NZD 120,000 - 160,000; Full time

Job summary

A leading company in automotive distribution seeks a Head of Brand Marketing in Auckland. This senior role will spearhead the marketing strategy for various brands, focusing on integrated campaigns and brand growth. The ideal candidate will possess extensive consumer marketing experience and leadership skills, contributing to a high-performing team.

Benefits

Car rental program

Purchase discounts

Annual flu vaccinations

Comprehensive wellbeing program

Qualifications

• Extensive senior-level experience in consumer marketing.
• Excellent verbal and written communication skills.
• Proven track record of delivering integrated campaigns.

Responsibilities

• Lead marketing initiatives for multiple brands.
• Drive brand growth through customer-focused campaigns.
• Collaborate with teams to optimize marketing efforts.

Skills

Consumer Marketing

Integrated Campaigns

Stakeholder Engagement

Leadership

Digital Marketing

Education

Bachelor’s degree in Marketing

Job description

Head of Brand Marketing

Location: Auckland, New Zealand

• Lead brand marketing initiatives for a global organisation with a diverse portfolio of established and emerging brands.
• Partner with the Senior Leadership Team to shape and execute a high impact omnichannel marketing strategy across New Zealand.
• Drive brand growth and market presence through innovative, customer-focused campaigns and strategic insights.

About us:

As a distributor, we take responsibility for a brand in a given market. This means managing vehicles and parts on behalf of an OEM from the factory gate or port, and then taking care of every part of the value chain, from logistics to sales to end users. We also provide Value Added Services for customers throughout the lifecycle of a vehicle.

About the role:

This position leads the multi-brand marketing strategy for Inchcape New Zealand, overseeing brand growth, product launches, advertising, sponsorships, and customer engagement across Subaru, KGM, and LDV. It drives integrated, omni-channel communications that reflect each brand’s values, delivers measurable results, and supports overall business growth. As a senior leadership team member, the role also plays a pivotal part in shaping long-term strategic direction.

Responsibilities:

• Drive the evolution and execution of Inchcape’s branded house strategy and individual brand worlds. Lead integrated brand and model communication campaigns to strengthen brand equity, enhance reputation, and deliver commercial results for Subaru, LDV, and KGM.
• Collaborate with Customer Experience and Digital teams to deliver cohesive omni-channel strategies across digital and physical touchpoints. Drive performance in CRO, SEO, CRM, social, and in-store media to enhance the customer experience.
• Work closely with Research and Insights teams to inform strategy, evaluate campaign effectiveness, and present Post Implementation Reviews. Use data to identify trends, optimise future activity, and deliver continuous improvement.
• Lead product launches, model positioning, and promotional initiatives in collaboration with Sales and Dealer networks across Subaru, LDV, and KGM, including the development of POS materials and omni-channel assets aligned with business goals.
• Manage and mentor the brand communications team, supporting performance through the One Inchcape Framework. Lead agency collaboration across media and creative, ensuring alignment with marketing strategy and execution excellence.
• Oversee marketing budgets, ensuring efficient investment across media, production, and sponsorships. Track brand metrics including equity, consideration, and engagement, with a focus on innovation, measurable impact, and long-term growth.

About you:

• Extensive senior-level experience in consumer marketing, with a track record of delivering integrated campaigns, managing large brand portfolios, and executing complex projects across multiple channels.
• Strong business insight with the ability to plan, manage, and optimise marketing initiatives, sponsorships, and agency partnerships to meet business objectives and maximise ROI.
• Demonstrated leadership capability, with excellent verbal and written communication skills to influence and engage stakeholders at all levels, internally and externally.
• Bachelor’s degree in Marketing or related field required; experience in automotive, FMCG, consumer electronics, or luxury brands is highly desirable.

Benefits:

• Enjoy a range of employee benefits including a car rental program, purchase discounts, annual flu vaccinations, and a comprehensive wellbeing program.

If you would like to know more about this opportunity or any others at, please reach out to me call Hayden on 0437 131 715.

Inchcape is an Equal Opportunity Employer and equality; diversity and inclusion are at the centre of everything we do. We recognize that our customers, colleagues, contractors, and other partners are central to our success and that we work in a diverse society. We acknowledge not only our legal, but also our moral responsibility to ensure all groups have equality of opportunity.

By joining Inchcape you will become part of Inchcape Australasia. To find out more: www.inchcape.com.au