Gtm & Data Operations Lead (Sydney)

Secure Iq Services; Auckland; Remote; NZD 127,000 - 172,000; Full time

Job summary

SecureIQ seeks a senior GTM & Data Operations Lead to own the global GTM infrastructure, data operations and AI strategy. You will build and optimize enrichment workflows, CRM integrations and personalised outreach across multiple clients, with a hands-on approach to tooling and automation.

The role centers on Clay and Salesforce, driving data quality, experimentation and scalable campaign delivery while mentoring future tech resources in a fast-growing agency setting.

Qualifications

• Experience within an ANZ-based B2B agency, demand generation business or GTM operations environment.
• Hands-on Clay experience, including complex enrichment workflows, APIs and automation.
• Strong Salesforce experience, including CRM administration, workflows and integrations.
• Proven experience building and maintaining GTM infrastructure.
• Experience implementing AI and automation solutions in a commercial environment.
• Strong understanding of B2B data sourcing, validation, enrichment and quality assurance.
• Knowledge of ICP targeting, intent signals and account-based prospecting.
• Ability to translate commercial requirements into reliable technical workflows.
• Excellent communication, organisation and stakeholder management skills.
• Demonstrated ownership of technical projects, with the ability to prioritise, troubleshoot and work independently.
• Based in Australia or New Zealand and available to work Sydney business hours.

Responsibilities

• Lead the agency’s internal AI strategy, identifying opportunities to improve efficiency, quality and scalability.
• Design and implement AI-powered workflows across data operations, campaign delivery and internal processes.
• Evaluate AI tools and integrations, prioritising practical applications with measurable commercial value.
• Develop an AI roadmap with leadership and maintain reliable, measurable solutions.
• Own the GTM technology stack, with Clay and Salesforce at its core.
• Build, maintain and optimise enrichment workflows, automations and API integrations.
• Manage Salesforce administration, workflows, campaign processes and reporting.
• Improve data flows between Salesforce, Clay and connected platforms.
• Troubleshoot technical issues, coordinate development requirements and prioritise improvements.
• Own B2B data sourcing, account identification, contact enrichment and validation.
• Establish quality controls and measurable standards for prospect data.
• Support ICP development, audience segmentation and target account selection.
• Develop buying-signal workflows, intent-led targeting and propensity scoring models.
• Translate client requirements into actionable targeting strategies.
• Improve data coverage, accuracy and cost efficiency across campaigns.
• Own the technical setup, launch and ongoing optimisation of personalised outreach and digital activation campaigns.
• Build scalable personalisation workflows using Clay, AI and connected platforms.
• Manage campaign audience creation, enrichment, segmentation and activation requirements.
• Ensure campaigns launch on time and deliver measurable results.
• Develop repeatable delivery processes and reduce manual work through automation.
• Identify bottlenecks and improve the speed and reliability of campaign delivery.
• Establish clear documentation, project priorities, ownership and quality standards.
• Keep commercial and delivery stakeholders informed of progress, dependencies and technical decisions.
• Help develop the function as the business scales, including mentoring or managing additional technical resources.

Skills

Clay experience

Salesforce

GTM infrastructure

Data operations

AI automation

ICP targeting

Intent signals

ABP prospecting

Stakeholder management

Project ownership

Tools

Clay

Salesforce

APIs

Job description

Job Title: GTM & Data Operations Lead
Location: Sydney preferred, or remote within Australia or New Zealand
Role Type: Full-Time
Working Hours: Sydney business hours, Monday to Friday
Salary: Circa AUD $120,000 per annum + superannuation

Who Are We?

At SecureIQ, we connect elite commercial and technical talent with high-growth companies building world-class teams. We work with established businesses across Australia, New Zealand, the US and UK that invest seriously in their people and business infrastructure.

We support your integration into these companies through additional training, admin/HR support and access to our community of high-level professionals.

About the Role

We’re seeking a hands-on GTM & Data Operations Lead to join a global B2B demand generation agency delivering appointment setting, outbound campaigns, digital demand generation and pipeline generation programmes for leading technology brands.

This is a senior role with ownership of the agency’s GTM infrastructure, data operations and internal AI strategy. Clay and Salesforce are central to the role, alongside data enrichment platforms, API integrations, automation and campaign delivery systems.

You’ll set the direction and build the solutions yourself: developing complex enrichment workflows, improving CRM integrations, introducing AI-powered processes and turning buying signals into actionable campaign audiences.

A major focus will be developing a practical AI roadmap and implementing improvements that reduce manual work, strengthen data quality and make campaign delivery more efficient. You’ll also own the technical setup and delivery of personalised outreach and digital activation campaigns.

You’ll work closely with leadership, sales, account management and campaign delivery teams. As the function grows, there will be an opportunity to build and manage additional headcount.

Key Responsibilities

AI Strategy & Automation

• Lead the agency’s internal AI strategy, identifying opportunities to improve efficiency, quality and scalability.
• Design and implement AI-powered workflows across data operations, campaign delivery and internal processes.
• Evaluate AI tools and integrations, prioritising practical applications with measurable commercial value.
• Develop an AI roadmap with leadership and maintain reliable, measurable solutions.

GTM Infrastructure & Salesforce

• Own the GTM technology stack, with Clay and Salesforce at its core.
• Build, maintain and optimise enrichment workflows, automations and API integrations.
• Manage Salesforce administration, workflows, campaign processes and reporting.
• Improve data flows between Salesforce, Clay and connected platforms.
• Troubleshoot technical issues, coordinate development requirements and prioritise improvements.

Data Strategy & Intent-Led Targeting

• Own B2B data sourcing, account identification, contact enrichment and validation.
• Establish quality controls and measurable standards for prospect data.
• Support ICP development, audience segmentation and target account selection.
• Develop buying-signal workflows, intent-led targeting and propensity scoring models.
• Translate client requirements into actionable targeting strategies.
• Improve data coverage, accuracy and cost efficiency across campaigns.

Personalised Outreach & Digital Activation

• Own the technical setup, launch and ongoing optimisation of personalised outreach and digital activation campaigns.
• Build scalable personalisation workflows using Clay, AI and connected platforms.
• Manage campaign audience creation, enrichment, segmentation and activation requirements.
• Ensure campaigns launch on time and deliver measurable results.
• Develop repeatable delivery processes and reduce manual work through automation.

Operational Ownership & Growth

• Identify bottlenecks and improve the speed and reliability of campaign delivery.
• Establish clear documentation, project priorities, ownership and quality standards.
• Keep commercial and delivery stakeholders informed of progress, dependencies and technical decisions.
• Help develop the function as the business scales, including mentoring or managing additional technical resources.

What Success Looks Like

Within your first 90 days, you’ll be expected to:

• Take ownership of the GTM infrastructure, including Clay and Salesforce.
• Audit existing data operations, enrichment processes and technical workflows.
• Develop a practical AI strategy and implement initial improvements that reduce manual work.
• Establish a roadmap for the agency’s proprietary intent and buying-signal offering.
• Take ownership of the technical delivery of personalised outreach and digital activation campaigns.
• Improve the speed, quality and reliability of campaign data delivery.
• Establish clear visibility of technical projects, priorities and performance.

Requirements

Essential Experience

• Experience working within an ANZ-based B2B agency, demand generation business or GTM operations environment.
• Strong, hands-on Clay experience, including complex enrichment workflows, APIs and automation.
• Strong, hands-on Salesforce experience, including CRM administration, workflows and integrations.
• Proven experience building and maintaining GTM infrastructure.
• Experience implementing AI and automation solutions in a commercial environment.
• Strong understanding of B2B data sourcing, validation, enrichment and quality assurance.
• Knowledge of ICP targeting, intent signals and account-based prospecting.
• Ability to translate commercial requirements into reliable technical workflows.
• Excellent communication, organisation and stakeholder management skills.
• Demonstrated ownership of technical projects, with the ability to prioritise, troubleshoot and work independently.
• Based in Australia or New Zealand and available to work Sydney business hours.

Highly Desirable

• Hands-on Salesforce development experience.
• Experience with Lemlist or similar outbound email automation platforms.
• Experience with Taboola or other digital advertising platforms.
• Experience developing AI-driven GTM workflows or autonomous agents.
• Understanding of SDR operations, appointment setting and pipeline generation.
• Experience mentoring or managing technical resources.

Benefits

Compensation

• Circa AUD $120,000 per annum + superannuation.

What’s on Offer?

• A senior, hands-on role with ownership of GTM infrastructure, data operations and AI strategy.
• Direct collaboration with leadership and influence over technical priorities.
• Exposure to campaigns for leading B2B technology brands.
• The opportunity to build scalable systems across multiple clients and service offerings.
• Scope to build and manage a technical team as the function grows.
• Sydney-based opportunity, with remote candidates across Australia and New Zealand considered.