Global Club Marketing Manager - Growth

Les Mills; Auckland; On-site; NZD 100,000 - 130,000; Full time

Job summary

A global fitness organization is seeking a Global Club Marketing Manager to lead B2B marketing efforts in Auckland. This role involves driving multi-channel campaigns, optimizing customer journeys, and managing a specialist team. Candidates should have over 8 years of marketing experience and a solid track record in lead generation. This position offers flexible work options and various perks including health benefits and gym memberships.

Benefits

Free gym membership and LM+ Subscription

26 weeks full pay primary parental leave

Health Insurance discount

Global mobility

Dog friendly office

Volunteer day

Free fresh fruits & snacks

Qualifications

• 8+ years marketing experience across campaign management and lead generation.
• Proven success in performance-driven environments using data to drive decisions.
• Self-motivated and comfortable working in an ambiguous environment.

Responsibilities

• Lead global B2B marketing campaigns that drive high-quality leads.
• Drive multi-channel campaign strategy across paid media and social.
• Inspire and lead a specialist team to deliver world-class campaigns.

Skills

B2B marketing experience

Campaign management

Lead generation strategies

Stakeholder engagement

Data-driven decision making

Job description

GLOBAL CLUB MARKETING MANAGER - GROWTH

12 MONTH PARENTAL COVER IN Auckland - (Parental leave due to end February 2026)

We’re looking for a Global Club Marketing Manager – Growth to lead the charge in driving B2B marketing strategies that fuel lead generation and sales pipeline across our Club and Instructor audiences. Working closely with sales and marketing teams across the globe, this role drives the strategy and oversees delivery of multi-channel campaigns, B2B paid media strategy, and lead acquisition and nurture programs.

About the role

• Lead global B2B marketing campaigns that drive high-quality leads and pipeline growth.
• Drive multi-channel campaign strategy and execution across paid media, ABM, email, social, and web, collaborating with agencies and internal teams.
• Work hand-in-hand with design and content teams to ensure cohesive and impactful creative and messaging.
• Partner with sales to optimize the customer journey and build effective nurture programs.
• Inspire and lead a specialist team to deliver world-class campaigns.
• Collaborate with global and local marketing teams to ensure strategic alignment and impact.

About you

• 8+ years marketing experience across campaign management and lead generation
• B2B marketing experience, driving lead acquisition and nurture strategies
• Proven success in performance-driven environments using data to drive decisions.
• Exceptional relationship and stakeholder engagement skills.
• Self-motivated and comfortable working in an ambiguous environment.
• Curiosity, courage and drive.

About Les Mills

At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at.

Today, Les Mills International’s programs are in 20,000 gyms in over 100 countries – pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it’s an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.

You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to grow your professional career, Les Mills International could be the place for you. Our mission is simple – to create a fitter planet.

What’s in it for you

• Free gym membership and LM+ Subscription
• 26 weeks full pay primary parental leave
• Health Insurance discount
• Companywide connection opportunities
• Global mobility
• Dog friendly office
• Volunteer day
• Free fresh fruits & snacks

We are an organization committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations. If you’re excited about this role, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value the concepts of togetherness, support, equity, and respect.