Freelance Graphic Designer – Billboard Key Visuals

Twine; New Zealand; Remote; NZD 111,000 - 185,000; Full time

Job summary

Twine is seeking a freelance designer in New Zealand to develop original, high-impact key visuals for a 34 × 13 m outdoor billboard. You will translate briefings into bold concepts, collaborating with the client through revisions to deliver premium print-ready artwork.

Applicants should demonstrate expertise in large-format advertising, strong typography, branding, and proficiency in Illustrator and Photoshop, with a track record of timely delivery and production-ready files.

Qualifications

• Proven ability to design key visuals for large-scale outdoor campaigns.
• Excellent typography and layout skills for print-ready artwork.
• Strong branding sensibility and commercial design understanding.

Responsibilities

• Develop multiple initial billboard concepts based on the brief.
• Refine the chosen concept through structured feedback and revisions.
• Deliver high-resolution, print-ready artwork and editable source files.
• Communicate schedule for concepts, revisions, and final delivery.

Skills

Key visual design

Typography

Branding

Client communication

Project management

Tools

Adobe Illustrator

Adobe Photoshop

Job description

This role is focused on developing original, high-impact key visual artwork for a 34 × 13 m outdoor advertising billboard. The designer will translate creative direction, key messages, and brand assets into visually compelling concepts suitable for large-scale display. The project requires a strong sense of composition, typography, and branding, ensuring the final artwork meets commercial advertising standards and stands out in a competitive environment. The selected designer will collaborate closely with the client, refining creative directions through feedback and multiple revision rounds, and delivering premium, print-ready artwork within a tight timeline.

Deliverables

• Develop multiple initial creative concepts for the billboard key visual based on the provided brief and references
• Refine the selected concept through structured feedback and revision rounds
• Deliver high-resolution, print-ready billboard artwork (AI/PSD formats as required)
• Provide all editable source files for production and future adaptation
• Ensure artwork meets technical specifications for large-format outdoor advertising
• Communicate proposed schedule for concepts, revisions, and final delivery (target: 2–3 weeks post-brief)
• Share relevant portfolio examples of previous billboard, campaign, or large-format advertising work

Requirements

• Proven experience designing key visuals for large-scale outdoor advertising and premium brand campaigns
• Advanced skills in Adobe Illustrator and Photoshop, with expertise in preparing print-ready files
• Strong portfolio demonstrating impactful, creative advertising artwork and commercial design sensibility
• Ability to interpret creative briefs and translate them into compelling visual concepts
• Excellent attention to detail, composition, and typography
• Professional communication skills and responsiveness to feedback
• Experience managing project timelines and revision processes
• Availability to deliver within the specified timeframe
• Familiarity with print production processes for outdoor advertising is highly desirable

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.