Content Creator – Viral Launch Videos

Twine; New Zealand; On-site; NZD 65,000 - 90,000; Full time

Job summary

Twine is seeking a skilled scriptwriter to craft high-impact 90-second launch videos for founder-led products. You will transform complex concepts into engaging narratives, identifying the product's aha moment and tailoring scripts for YouTube, X, and LinkedIn with tight pacing and memorable hooks.

You will collaborate with Creative Directors and production teams, iterate through multiple revisions, and stay current with viral video trends to maximize audience retention and shareability.

Qualifications

• Proven experience in YouTube scripting or direct-response copywriting.
• Strong understanding of social video audiences and platform storytelling.
• Exceptional research and conceptualization skills.
• Ability to distill complex ideas into clear narratives.
• Excellent written communication and script formatting abilities.
• Experience collaborating with creative and production teams.
• Familiarity with viral video trends and best practices.
• Availability for a full-time contract position and multiple revisions.

Responsibilities

• Write concise, compelling scripts for 90-second founder launch videos, focusing on clarity and audience engagement
• Research products to identify unique selling points and 'aha' moments
• Develop scripts with strong hooks and pacing for social media distribution
• Collaborate with Creative Directors and production teams throughout the revision process
• Adapt storytelling techniques for platforms such as YouTube, X, and LinkedIn
• Review and reference recent viral video work to align with current trends and expectations

Skills

YouTube scripting

Direct-response copywriting

Social video storytelling

Research and ideation

Script formatting

Team collaboration

Viral video trends

Revision management

Job description

This role focuses on crafting high-impact, 90-second launch video scripts for founder-led products, transforming complex concepts into engaging, audience-retaining stories. The ideal candidate will excel at developing strong hooks, maintaining tight pacing, and leveraging visual storytelling techniques tailored for social platforms. You will be responsible for researching each product to uncover its unique 'aha' moment and translating that insight into scripts optimized for maximum audience retention and shareability. Collaboration with Creative Directors and production teams is essential, as you will iterate through multiple revision rounds to achieve the highest quality output. Familiarity with the style and tone of leading viral launch videos is expected.

Responsibilities

• Write concise, compelling scripts for 90-second founder launch videos, focusing on clarity and audience engagement
• Research products to identify unique selling points and 'aha' moments
• Develop scripts with strong hooks and pacing for social media distribution
• Collaborate with Creative Directors and production teams throughout the revision process
• Adapt storytelling techniques for platforms such as YouTube, X, and LinkedIn
• Review and reference recent viral video work to align with current trends and expectations

Skills And Requirements

• Proven experience in YouTube scripting, DTC direct-response copywriting, or similar roles
• Strong understanding of social video audiences and platform-specific storytelling
• Exceptional research and conceptualization skills
• Ability to distill complex ideas into clear, engaging narratives
• Excellent written communication and script formatting abilities
• Experience collaborating with creative and production teams
• Familiarity with viral video trends and best practices
• Availability for a full-time contract position and ability to work through multiple revision cycles

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.