Marketing Coordinator/Specialist

Groundline Engineering; Christchurch; On-site; NZD 60,000 - 80,000; Full time

Job summary

Groundline Engineering is seeking a Marketing Coordinator to lead marketing efforts for THOR, an innovative tool for pole testing. This role involves strategic marketing, lead generation, and collaboration with sales teams. Join a dynamic team and contribute to our ambitious growth plans in New Zealand and globally.

Benefits

Opportunities for professional development

Collaborative work environment

Team treats like cake and samosas

Qualifications

• 3+ years of marketing experience, particularly in lead generation.
• Preferred degree in Marketing or related field.
• International B2B marketing experience is advantageous.

Responsibilities

• Lead strategic marketing efforts domestically and internationally.
• Manage CRM and website optimization.
• Create tailored marketing campaigns.

Skills

Lead generation

Brand positioning

Sales engagement

CRM management

Education

Degree in Marketing or related field

Tools

Hubspot

Job description

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This is a newly created role for Thor, offering an exciting opportunity to shape our operations not only in NZ but globally! We have ambitious growth plans and want you to be part of it.

Who is THOR?

THOR Poletest (THOR) is an innovation developed by Groundline, a New Zealand-based lines engineering consultancy.

THOR is a tool for pole testing timber utility poles, designed to be user-friendly in the field and providing asset managers with objective insights for managing their pole networks. More information can be found on our website: https://www.thorpoletest.com/

We are a dynamic blend of an established and an early-stage company, with customers across NZ, Australia, the UK, and the USA.

The Role

You will lead strategic marketing efforts domestically and internationally, focusing on lead generation, brand positioning, and supporting sales growth. Acting as a link between marketing and sales, you will ensure the attraction, nurturing, and conversion of high-quality leads.

Key Responsibilities

1. Sales engagement, including lead generation, nurturing, and distribution
2. Configuring and managing our CRM, Hubspot
3. Website monitoring and optimization
4. Creating tailored and targeted campaigns
5. Collaborating with product and sales teams on pricing strategies
6. Designing and producing high-quality marketing collateral
7. Managing in-person and virtual events

What Is In it For You

• Be part of a company that values its people and challenges the status quo
• Work in a collaborative environment where your skills will make a real impact
• Opportunities for professional development and contribution to our growth
• Enjoy team treats like cake, samosas, and other foods!

Qualifications & Expertise

We seek an intermediate candidate with 3+ years of marketing experience, particularly in lead generation and nurturing strategies.

A degree is preferred but demonstrated marketing strategy knowledge and experience are equally valued.

International B2B marketing and sales experience would be advantageous.

You should be self-driven, as we are a small, agile team.

Applicants must be NZ Residents/Citizens or hold a valid NZ work permit.

If this sounds like you, please click 'apply now'. For more information, contact Amber McNair, Senior People & Culture Advisor, at 021 936 276 for a confidential discussion.

Applications close at 5 pm on Monday, 2 June 2025.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in New Zealand?
• How many years' experience do you have in a marketing role?
• Do you have experience in a sales role?
• Do you have lead generation experience?
• What is your expected annual base salary?

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