Social Media Manager & Content Creator

Two Dudes; Auckland; On-site; NZD 60,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Social Media Manager & Content Creator, where you'll lead the charge in crafting dynamic content that resonates with audiences. This exciting role offers you creative freedom and ownership over social and email channels, directly impacting the brand's growth across New Zealand and Australia. Collaborate closely with founders and a small team to shape the brand's voice while enjoying the perks of working in a vibrant start-up environment. If you're ready to make a mark in the men's grooming industry, this is your chance to shine!

Benefits

Free Two Dudes product

Creative freedom

Leadership opportunities

Bonus tied to growth targets

Flexible location

Qualifications

• Experience in content creation and social media management.
• Strong storytelling and copywriting skills are essential.

Responsibilities

• Lead social media strategy across Instagram and TikTok.
• Create engaging content and manage email marketing campaigns.

Skills

Content Creation

Social Media Management

Email Marketing

Storytelling

Copywriting

Trend Analysis

Education

Marketing Experience

Creative Background

Tools

Klaviyo

Canva

Job description

This is more than just a job. It's a rare chance to secure your seat in a business going global, and build something real.

RARE Opportunity: Social Media Manager & Content Creator

Full time, New Zealand (exact location flexible)

Are you ready to take the reins on one of the most exciting social brands in consumer goods?

We’re looking for a full-time content machine to lead our organic content strategy and join the founders as the third face of our brand.

This role is perfect for a creative who can turn ideas into viral reels, write copy that actually converts, and build a scroll-stopping social presence from the ground up. You'll work directly with the founders, have full ownership of organic social and email channels, and play a core role in our next growth chapter across NZ and Australia, with further career opportunities as we expand globally.

Who We Are

At Two Dudes, we’re here to ignite the men’s grooming boom. We make skincare, deodorant, haircare,and shaving products that are straight-up, simple, and effective — blending natural botanicals with clinical active ingredients to help dudes take care of themselves without the fluff.

Born in a flat garage, now on the shelves of 500+ stores across NZ & AU — but we’re just getting started. Our mission is to make self-care more accessible, and create a society of dudes that looks after themselves and those around them.

We’re gearing up for our next big growth phase — and as our designated content weapon you’ll be helping lead the charge.

About the Role ️

We’re looking for a creative powerhouse who can own our social and content strategy end-to-end. You'll become the third face of our brand across Instagram and TikTok, craft killer emails, manage our creator network, collaborate with epic brands, and bring fresh ideas to life at speed.

This is a full-time role (40 hrs/week), offering a rare blend of creative freedom, leadership autonomy, and real ownership of Two Dudes’ content as we scale up. You'll work directly with the founders, and our small team to help shape the brand's voice and community into the next chapter.

What You’ll Do 1. Social Media & Content Creation (Approx. 60% of your time)

• Lead execution of the social media strategy (the keys to Instagram & TikTok are yours)
• Plan, script, film, and post engaging content — you’ll be providing briefs to the founders, and also be part of the on-screen talent too
• Work with our video editor to create scroll-stopping videos
• Use Canva to create carousels people actually want to engage with
• Research trends and react quickly with high-quality executions
• Engage with our audience via stories, DMs, and comments
• Amplify the Two Dudes community and build brand affinity
• Paid media support - act as on-screen talent in short-form paid ads
• Film and deliver relatable, high-converting creatives alongside the founders

️ Key deliverables:

• Own organic channels end-to-end (Instagram and TikTok)
• Grow followers, reach, brand awareness, and engagement
• Be the voice and the third face of the brand, foster a meaningful community
• Support our paid media buyer to create scroll-stopping ads

2. Email Marketing (Approx. 25%)

• Build, schedule, and send email campaigns via Klaviyo
• Use Canva templates to create strong, conversion-focused email designs
• Write fun, sharp, brand-aligned copy
• Manage and optimise flows, automations, and performance tracking

️ Key deliverables:

• Grow our email list, drive repeat sales and customer retention
• Keep our email database highly engaged with meaningful content

3. Creator Network Management & Partnership support (Approx. 15%)

• Create and manage our network of influencers and content creators
• Write clear briefs and coordinate deliveries
• Support execution of key partnerships and community activations
• Collaborate on event content creation
• Support wider marketing initiatives as required

️ Key deliverables:

• Ensure a steady pipeline of fresh high-performing content for organic channels
• Activate brand partnerships and collaborations that drive growth
• Support community events (previous examples - Lululemon, Arepa)

Why This Role Matters

This is a rare opportunity to join Two Dudes at an exciting stage of growth. You’ll have the chance to make your mark, learn the ins and outs of a start-up, and build something special with a team that’s here to make a real impact.

What We’re Looking For

You’re someone who:

• Is a jack-of-all-trades creator — you ideate, write, film, post, and engage
• Thrives in autonomy — you don’t need hand-holding, you take ownership
• Has strong storytelling skills — emotionally connect through content
• Loves social media and knows what’s trending before everyone else
• Experience in a marketing job or internship role helps, but not required
• Experience in Klaviyo and Canva are a bonus, but not necessary (you’ll pick them up fast)
• Can write clear, witty copy that sounds human (we like to have fun around here)
• Is a team player — you work fast and collaborate well with founders and freelancers
• Wants to make your mark on a brand entering its next growth phase (sh*t is about to get real)

What You’ll Get

• Starting salary: $60,000–$80,000 NZD (depending on experience)
• Creative freedom — your ideas won’t get stuck in a committee
• Real leadership and ownership of Two Dudes' social & content strategy – this is a chance to prove you can build something massive
• Based in New Zealand, exact location is flexible.
• Free Two Dudes product (obviously)
• Bonus opportunities tied to brand growth targets
• Work directly with the founders and make a real impact
• Opportunity for long-term career growth as Two Dudes begins to scale globally

CLICK THE LINK TO APPLY:

https://form.typeform.com/to/UjB5cLa5