Creative Copywriter (Mid-Weight)

M+C Saatchi Group; Auckland; On-site; NZD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking creative agency as a Copywriter, where your ideas will shape impactful, modern solutions for clients. You'll collaborate with a dynamic team to craft compelling content that resonates across social media and other channels. This role offers the chance to be at the forefront of creative innovation, driving brand success through strategic thinking and a deep understanding of cultural trends. With a commitment to inclusivity and flexible work arrangements, this is an exciting opportunity to grow your career in a supportive environment that values creativity and diversity.

Benefits

Flexible work arrangements

Public holidays

Summer half-days

Extra leave

Health and wellness leave

Work From Anywhere initiative

Qualifications

• 3+ years in a copywriting or conceptual creative role focused on social-first content.
• Proven ability to demonstrate brand tone of voice across various channels.

Responsibilities

• Create impactful advertising ideas across all media in collaboration with the creative team.
• Concept and develop social-first ideas for campaigns and standalone social media opportunities.

Skills

Copywriting

Social Media Strategy

Creative Concept Development

Brand Tone of Voice

Content Production

Job description

About Greenhouse

Greenhouse is a part of Woolworths’s centre of creative excellence, powered by specialist capabilities. Together, we grow ideas. Collaboration is at the heart of all we do. As a creative partner to Woolworths, Greenhouse is a bespoke integrated business committed to creating great ideas across all channels that put the Woolworths customer first.

The Opportunity

A Copywriter at Greenhouse creates impactful, modern creative solutions—ideas that are effective, strategic, agnostic, and transformative for our clients’ businesses. The Copywriter is responsible for the tone of voice across all creative solutions, working closely with the wider creative team. With a passion for social media, you’ll be responsible for concepting, writing, designing, and producing social-first ideas that drive results for Woolworths. You’ll be involved in every stage—from understanding social trends and strategy to developing concepts and capturing content.

A Snapshot Of What You'll Do

1. Responsible for creating advertising ideas across all media in collaboration with the creative team.
2. Interpret creative direction and adapt insights from briefs into persuasive copy concepts.
3. Concept and develop social-first ideas for campaigns and standalone social media opportunities, ensuring they are platform-appropriate and on-brand.
4. Understand clients’ business operations deeply.
5. Participate in key creative meetings with clients, presenting creative and strategic work alongside Creative Directors, Account Leads, and Strategy Directors.
6. Contribute to evolving the agency’s creative process and best practices.
7. Ensure concepting sessions are completed within campaign timeframes.
8. Plus additional responsibilities as needed.

Your Ideal Experience

1. 3+ years in a copywriting or conceptual creative role, with a focus on social-first content.
2. Proven ability to demonstrate brand tone of voice.
3. Understanding of advertising channels: TV, social, radio, print, sponsorships, and emerging media.
4. Creative thinker capable of producing compelling content under tight deadlines and briefing others effectively.
5. Connected to culture—aware of current trends in sports, music, lifestyle, etc.

M+C Saatchi Group Ambition

Our goal is to create and curate Cultural Power for clients by connecting expertise in creativity, data, and technology to build brands and solve complex challenges. We value diversity and are committed to an inclusive workplace, encouraging applications from First Nations people, individuals with disabilities, culturally diverse backgrounds, mature-age workers, and LGBTQIA+ communities. Our policies support flexible work, inclusive networks, and career development initiatives. Please inform us of any adjustments needed during recruitment.

What We Value Most

• Walk in different worlds
• Make Uncommon Sense
• Run Towards the Fire (but run away if there’s an actual fire)
• Roll as one
• Be excellent to each other

Benefits of Working With Us

We offer flexible work arrangements, public holidays, summer half-days, extra leave, Family First, health and wellness leave, and a Work From Anywhere initiative. Join our inclusive community networks supporting your wellbeing and cultural interests.

M+C Saatchi Group, founded in 1995, is the world’s largest independent creative agency group, built on the principle of Brutal Simplicity.