Area Sales Manager

Lynn River; Auckland; On-site; NZD 70,000 - 90,000; Full time

Job summary

Lynn River is seeking an Area Sales Manager for the Reseller Channel in Auckland & Northland. This role involves managing key relationships, driving sales, and expanding product offerings. The ideal candidate will have a strong sales background, excellent communication skills, and the ability to work independently while contributing to a team.

Benefits

Company car

Phone

Laptop

iPad

Competitive base salary with uncapped commission

Qualifications

• Proven sales or account management experience (reseller, trade or B2B preferred).
• Strong communication and CRM skills.
• Highly organised, with strong time management and self-motivation.

Responsibilities

• Strengthen existing customer relationships and identify ways to expand product ranging.
• Drive sales through promotional planning, merchandising, and training support.
• Travel regularly throughout the region to support customers face-to-face.

Skills

Communication

Time Management

Sales Skills

Relationship Building

Education

NZ residency or valid NZ work visa

Tools

CRM Skills

Job description

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Lynn River is a leading supplier of PPE and safety gear across Australasia. Known for our quality, service and reliability, we partner with major hardware chains, trade resellers and industrial distributors. Our mission is to help people work safely and comfortably - and we back it up with strong product innovation, smart sales support, and over 50 years of experience in the safety space.

About the Role

Area Sales Manager – Reseller Channel

Territory: Auckland & Northland

We’re looking for a driven and experienced sales professional to join our Reseller Channel sales team, managing key relationships across Auckland and Northland. This role is based in Auckland and is ideal for someone who thrives in the field and enjoys building strong partnerships with retailers, trade outlets, and independent resellers.

You’ll play a pivotal role in maintaining our existing account base while driving Lynn River’s share of wallet through improved ranging, in-store execution, promotional sell-through and building strong partnerships at all levels.

In this role, you will:

• Strengthen existing customer relationships and identify ways to expand product ranging

• Drive sales through promotional planning, merchandising and training support

• Present new products and seasonal campaigns to store teams

• Deliver on sales targets and territory growth goals

• Collaborate on promotional campaigns and in-store activations

• Work closely with internal teams to align sales with marketing and supply

• Accurately capture call activity and insights in our CRM

• Travel regularly throughout the region to support customers face-to-face

• Prospect and onboard new reseller accounts to grow market share

About You

You’re likely to be:

• A people person with field sales, trade sales or retail account management experience

• Highly organised, with strong time management and self-motivation

• Able to communicate clearly and build trust with a wide range of stakeholders

• Comfortable working independently while being part of a wider team

• Passionate about finding practical, commercially sound solutions for customers

• A proactive mindset and commercial awareness to spot growth opportunities

To succeed in this role, you’ll need:

• NZ residency or a valid NZ work visa

• Proven sales or account management experience (reseller, trade or B2B preferred)

• Strong communication and CRM skills

What We Offer

• Company car, phone, laptop, and iPad

• Competitive base salary with an uncapped commission structure.

• The opportunity to join a respected NZ brand with a strong presence in both New Zealand and Australia

Applications close 26/06/2025 – but we’ll be reviewing CVs as they come in, so don’t delay.

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