Content Marketing Manager B2B

Chorus; Auckland; On-site; NZD 65,000 - 95,000; Full time

Job summary

An innovative company is seeking a passionate Content Marketing Manager to join their dynamic team. In this role, you will craft compelling content that drives brand awareness and generates leads for their Infrastructure products. You will be responsible for developing a comprehensive content marketing strategy, optimizing for SEO, and engaging with channel partners. This is a unique opportunity to shape the future of content marketing in a supportive and inclusive environment. If you are a creative thinker with a strong background in B2B marketing, this role is perfect for you.

Benefits

Flexible Work Hours

Professional Development Opportunities

Diversity and Inclusion Programs

Work-Life Balance Support

Qualifications

• 7+ years in communications or marketing roles with a focus on B2B content.
• Proven ability to develop and execute content marketing strategies.

Responsibilities

• Develop and execute a content marketing strategy for B2B goals.
• Manage customer communications to channel partners.

Skills

Content Creation

SEO Optimization

Marketing Strategy

Communication Skills

Analytical Skills

Education

Bachelor's in Marketing

Bachelor's in Communications

Tools

Salesforce Marketing Cloud

Content Management Systems (CMS)

Google Analytics 4 (GA4)

Job description

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Nau mai, haere mai. We're Chorus. You may have already heard about us and know we're the team empowering Aotearoa's digital future with our ultra-fast fibre. We're a talented bunch who are passionate about our purpose; Unleashing potential through connectivity. Enabling better futures for Aotearoa.

We're looking for a talented Content Marketing Manager - B2B to join our Brand, Marketing and Experience team at Chorus and help tell our stories.

In this exciting role you'll be responsible for developing and executing a comprehensive content marketing strategy for Chorus' Infrastructure product portfolio. You'll turn complex technical product information and propositions into clear, engaging content that resonates with business customers and channel partners to drive brand and product awareness, generate leads, and support our growth ambitions. As this is a newly created role, you'll have the opportunity to make your mark on the Infrastructure Value Stream's content marketing efforts and shape its future direction.

This is a hands-on role where you'll be writing and producing quality marketing content across a variety of formats, including short and long-form editorial content, blog posts, whitepapers, case studies, webinars, presentations, and video scripts. You'll also play a key role in delivering our channel partner communications.

Key Responsibilities:

1. Content Strategy & Creation: Develop and execute a content marketing strategy that supports our B2B goals, including driving brand awareness and lead generation for our Infrastructure products.
2. SEO & Performance Tracking: Optimise content for SEO and use analytics tools to monitor and refine strategies, ensuring continuous improvement.
3. Channel Partner Communications: Manage and execute customer communications to our channel partners using Salesforce Marketing Cloud and our website CMS.
4. Creative Leadership: Champion creativity, providing fresh ideas that take our content from good to great while adhering to brand guidelines and compliance standards.

Qualifications and experience include:

• 7+ years in communications, marketing, or agency roles, preferably in B2B contexts, with a proven track record in content creation, strategy development, and execution.
• A relevant tertiary qualification (Marketing, Communications, Business, Journalism, PR, Advertising) or equivalent industry experience.
• Proven ability to develop and execute content marketing strategies aligned with business goals.
• Deep knowledge of SEO best practices and proficiency with analytics tools.
• Familiarity with CMS platforms (e.g., Drupal & Contentful), analytics tools (e.g., GA4), and content planning frameworks.
• Creative thinking, attention to detail, time management, and excellent communication skills.

We seek someone experienced in planning and creating content across owned, earned, and paid media, working cross-functionally with teams like Product and Sales to drive outcomes. The ideal candidate is adaptable, proactive, and committed to staying current with content marketing trends and practices.

Chorus is in an exciting phase with a new strategy and inspiring purpose. We aim to evolve from a great network builder to a great network operator, embracing mindsets like 'be bold, ignite growth', 'honour our past, reimagine our future', and 'connect communities, empower people'.

Our culture is proud, inclusive, and supportive. With the Chorus Care package benefits, you'll have opportunities to learn and grow within a caring, diverse, innovative environment that values flexibility and work-life balance.

We celebrate diversity and believe our differences are our strengths. Please inform us of any accessibility needs for your application. Even if you don't meet every requirement but believe you're a good fit, we encourage you to apply.

Join us on our purpose-filled journey. Apply today.

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