Director, Digital Performance & Growth Strategy

Auckland; Auckland; Hybrid; NZD 135,000 - 203,000; Full time

Benefits offered by this job

Hybrid/remote working

5 weeks annual leave

On-site childcare subsidies

Job summary

The University of Auckland is seeking an Associate Director, Performance and Digital to lead the strategy and governance of the university-wide digital and performance marketing capability. You will oversee Web, Digital and Content, and Digital Marketing, with responsibility for significant media and technology budgets and a connected student journey across channels.

Reporting to the Director of Marketing and Recruitment, you will drive a data-informed, outcomes-focused function, foster

Qualifications

• Significant experience leading performance marketing at scale in large or complex organisations.
• Deep expertise across paid search, paid social, programmatic and digital acquisition.
• Experience owning a marketing technology, automation and analytics stack.
• Strong commercial and analytical judgement.
• Proven track record of digital transformation and capability uplift.
• Proven people leadership including through change.

Responsibilities

• Set the strategic direction, governance and operating framework for performance marketing and digital.
• Lead three specialist managers across Web, Digital and Content, and Digital Marketing.
• Own media and technology budgets and shape a connected digital experience across channels.
• Manage agency and platform partnerships and drive data-informed decisions.
• Lead and grow a high-performing team and uplift digital capabilities across the University.
• Champion measurement, ROI frameworks and senior stakeholder reporting.

Skills

Performance marketing leadership

Paid search

Paid social

Programmatic advertising

Marketing tech stack

Automation and analytics

Commercial judgment

Data-driven decision making

Job description

The University of Auckland is seeking an Associate Director, Performance and Digital to lead the strategy and governance of the university-wide digital and performance marketing capability. You will oversee Web, Digital and Content, and Digital Marketing, with responsibility for significant media and technology budgets and a connected student journey across channels.

Reporting to the Director of Marketing and Recruitment, you will drive a data-informed, outcomes-focused function, foster