Digital Marketing Specialist - Search & SEO

Hastings Deering (Australia) Ltd; Maungakiekie-Tāmaki; On-site; NZD 65,000 - 85,000; Full time

Job summary

A large automotive group in New Zealand is seeking a Digital Marketing Specialist to manage and optimize their SEM and SEO activities. The role involves executing paid campaigns, implementing SEO strategies, and providing analytics insights to marketing teams. Candidates should have relevant qualifications and at least 2 years of experience in digital marketing. The company offers a flexible and inclusive work environment with multiple benefits.

Benefits

Flexible working environment

Paid study leave

Employee referral scheme

Health and travel insurance

Qualifications

• 2+ years’ experience in SEM and/or SEO.
• Experience managing digital campaigns end-to-end.
• Comfortable navigating Google Ads and analytics tools.

Responsibilities

• Implement and optimise Google Search, Display, and Video campaigns.
• Plan, develop, and execute SEO strategies to grow organic traffic.
• Manage tracking and reporting via GA4 and Google Tag Manager.

Skills

SEM management

SEO management

Google Ads

GA4

Google Tag Manager

Looker Studio

Analytical skills

Education

Relevant tertiary qualification

Tools

SEMrush

Ahrefs

Moz

Job description

Digital Marketing Specialist - Search & SEO page is loaded

Digital Marketing Specialist - Search & SEO

Apply locations New Zealand | SDMG | 32 Vestey Dr New Zealand | SDMG | Ellerslie time type Full time posted on Posted Today time left to apply End Date: August 28, 2025 (28 days left to apply) job requisition id JR115114

Company :

Sime Darby Motor Group (NZ) Ltd

Sime Motors is now one of New Zealand's largest distributors and dealers of commercial and private vehicles with over 1000 employees across 70 locations. Our diverse multi-franchised business has many facets but with one common denominator - our passion for the industry. We strive to be the best out there and it shows through our skills, knowledge and commitment to our customers. Sime Darby has an enviable range of brands in their portfolio including Ferrari, Porsche, Audi, VW, BMW, Hino, Volvo, Mack Trucks, TWL, Transpecs to name a few.

We have an exciting opportunity for a Digital Marketing Specialist (Search) to join our dynamic in-house digital team and take ownership of our paid search and SEO activities. In this hands-on and fast-paced role, you will drive the execution and performance of Google Search, display and YouTube campaigns and play a key role in enhancing the organic visibility of our websites.

Working closely with our internal marketing teams and external agency partners, you’ll also support broader digital initiatives including campaign analytics, reporting, and digital platform optimisation. With a small and collaborative team structure, and a strong pipeline of digital projects, this is a great opportunity to grow your skills and make a real impact.

What you will bring?

You’ll be confident managing SEM and SEO campaigns end-to-end and comfortable navigating tools like Google Ads, GA4, Tag Manager and Looker Studio. Ideally, you’ve had a couple of years of experience either in-house or in an agency setting, and you’re looking to step into a role where you can take ownership and become an trusted advisor to the marketing teams.

Reporting to the Digital Marketing & Transformation Manager, you'll act as an in-house search expert—executing paid campaigns, managing SEO strategies, and supporting analytics and platform performance.

What will you be doing

• Implement and optimise Google Search, Display, and Video campaigns
• Plan, develop, and execute SEO strategies to grow organic traffic
• Manage tracking and reporting via GA4, Google Tag Manager, and Looker Studio
• Deliver actionable insights to marketing teams and recommend performance improvements
• Troubleshoot and support a wide range of digital platforms in collaboration with internal stakeholders and agency partners

What will set you apart from the rest

• Relevant tertiary qualification and 2+ years’ experience in SEM and/or SEO
• Google Ads and Google Analytics certifications
• Proficiency in GA4, GTM, and SEO tools such as SEMrush, Ahrefs, or Moz
• Excellent time management and problem-solving skills
• Experience working across various digital platforms (CMS, email marketing tools, social media platforms) is a plus
• Agency background or experience managing multiple stakeholders is a plus

To ensure your success in the role you will have current and a successful track record in the digital campaign management. You will have sound time management, an eye for detail and will be a trusted team player who also works well independently.

What's in it for you?

We offer a flexible, diverse and inclusive working environment. We grow our people, with individual career planning, professional & technical development, and internally advertised opportunities across NZ and Australasia, to a range of different career pathways within the wider group. We are innovative with a future focus, we reward you with an employee referral scheme, and we offer a benefits and purchasing privileges package that includes paid study leave, paid community service leave,access to discounted shopping, fuel, free eye tests, tax and legal advice, health, travel, insurance and much more.

If you believe you have what it takes to excel in this position then we want to hear from you!

As part of our recruitment process the successful applicant will be subject to reference and right to work checks.