Digital Marketing Manager

Vista; Auckland; Hybrid; NZD 75,000 - 90,000; Full time

Job summary

A leading cinema software company located in Auckland is seeking a Digital Marketing Manager to lead their digital marketing initiatives. The role involves managing content across websites, email campaigns, social media, and digital strategy reporting. Ideal candidates will have 4-5 years of digital marketing experience and knowledge of marketing automation tools like Marketo or HubSpot, as well as strong analytical skills. They offer a supportive environment with outstanding flexibility for work-life balance.

Benefits

Medical and Life insurance

Outstanding flexibility for work-life balance

Volunteer day

Enhanced paid parental leave

Fun team events

Qualifications

• 4-5 years of relevant experience in digital marketing.
• Experience with reporting via Google Analytics.
• Knowledge of SEO principles including keyword research.

Responsibilities

• Lead and manage digital marketing efforts across owned channels.
• Oversee social media channels and manage the social media calendar.
• Manage the marketing automation platform and email campaigns.

Skills

Digital marketing experience

Social Media management

Email marketing

Campaign management

Analytical skills

Education

Tertiary qualification in marketing or communications

Tools

Marketo

HubSpot

Google Analytics

Job description

Overview

Our Global Marketing Team are looking for an emerging, results-driven Digital Marketing Manager to be primarily responsible for leading our digital marketing efforts across owned channels, with a focus on driving engagement, visibility, and performance. Champion the brand across all digital touchpoints and ensuring alignment with the wider marketing strategy. This role manages content on our websites, email marketing (excluding product emails), social media management, and marketing automation, while supporting broader marketing initiatives. This is a great opportunity for a talented Digital Marketing Specialist, who is ready to take their next step into a Digital Marketing Manager role.

Website & SEO

• Own and manage our "always-on" content across our websites
• Project manage the current website migration
• Support digital marketing for our biennial client conference, including event registration and app
• Oversee website performance, cookies, and technical integrations

Email Marketing & Marketing Automation

• Manage and oversee our marketing automation platform, becoming our in-house expert
• Create, execute, and optimise marketing automation programs and email campaigns
• Collaborate with internal stakeholders to support the ongoing maintenance and effective use of the CRM database
• Maintain data within marketing systems in regard to governance and quality

Social Media

• Manage and oversee our social media channels, including managing the social media calendar
• Perform keyword, industry, and competitive research to inform social marketing, and collaborate with content contributors
• Manage our community across Vista Group channels

Digital Strategy & Reporting

• Lead quarterly reporting across marketing activities, providing insights and recommendations
• Manage and support digital marketing initiatives, adapting systems and processes as needed to comply with evolving data privacy and accessibility regulations (e.g. GDPR, cookie policies)
• Stay up to date with digital marketing trends and best practices, including AI tooling

Requirements

About you

• 4-5 years of relevant experience in digital marketing
• Relevant tertiary qualification in marketing or communications
• Experience with Marketo, HubSpot or similar marketing automation platform
• Experience with Social Media platforms and management tools
• Experience with reporting via Google Analytics
• Knowledge of SEO principles including keyword research; SEO strategy experience desirable
• Familiarity with or an interest in emerging AI-driven optimisation approaches such as GEO and LLMO
• Experience working with virtual teams, across international markets
• A strong team player who creates value and builds trust through your contribution and your genuine care in doing your best for your team
• An effective communicator who builds trust with an open, honest and constructive communication style

About Vista

Vista is a world-leading company that makes software for the cinema industry. Started in Auckland, New Zealand, over 25 years ago, we now serve cinemas, film distributors, and moviegoers worldwide. Our HQ is in the City Works Depot in Auckland. We have offices and subsidiary companies in Sydney, Los Angeles, London, Amsterdam, Cape Town, Shanghai, Mexico City, and Kuala Lumpur. We use the latest technologies and offer a fun, agile and collaborative environment. We continue to innovate and build our reputation as one of the best Kiwi tech companies to work for.

Shared Standards

Our Shared Standards act as a compass for how we work together and reflect the behaviours we value at Vista Group. The way in which each member of our crew embodies these Shared Standards is an indicator for performance and success, as it aligns with our vision and strategy.

One Crew: We\'re a diverse team, in different places and functions, and we\'re at our best when we connect, help and collaborate

Shine a Light: We communicate openly, we explain the why, and we ask when we don\'t understand. We don\'t leave people in the dark

Make it Happen: We make good things happen as people and as teams through our focus on delivery

Chase Great: We challenge ourselves and each other to keep improving

Benefits

You will be supported to continually learn and improve your tech skills, share knowledge and ideas in the team, and be part of a dynamic and open culture.

• Being part of a passionate team that values innovation and collaboration
• Work on products that make a real impact in the entertainment industry
• Enjoy a supportive environment that encourages growth and learning
• Outstanding flexibility to support a healthy work-life balance
• Hybrid working (home and office-based split)
• Medical and Life insurance
• Volunteer day, enhanced paid parental leave and wellness benefits
• Fun team events including the Vista Innovation Cup

If you enjoy a challenge and working in a dynamic and collaborative team, you\'ll love working at Vista.

We value inclusivity celebrate diversity and are committed to offering equal opportunity to our staff and candidates — regardless of gender, age, race, ethnicity, marital status, disability, sex, sexual orientation, religious, ethical beliefs or political opinion. This commitment is reflected in all our employment policies and procedures.