Digital Content Adviser - Permanent Role

New Zealand Government; Wellington; On-site; NZD 80,000 - 94,000; Full time

Job summary

Ministry of Foreign Affairs and Trade in Wellington is seeking a Digital Content Adviser to expand the Ministry’s digital presence. You will create, publish, and optimise content across channels, turning complex information into clear content and advising teams on best practices globally.

The role is permanent and based in Wellington, with responsibilities spanning content strategy, channel management, and campaign support.

Qualifications

• Five+ years in communications, digital content, or social media roles.
• Proven ability to create/manage content across multiple platforms.
• Excellent writing, editing and storytelling skills.
• Strong understanding of social media trends and audience behavior.
• Experience using analytics to measure success and improve content.

Responsibilities

• Create, edit, and publish engaging content across MFAT's social media and digital channels.
• Advise teams on social media best practices and audience engagement.
• Support digital campaigns and major communications initiatives.
• Help offshore Posts maximise impact of their social content.
• Monitor channel performance and use data to improve reach and engagement.
• Lead social media moderation and manage online communities.
• Provide QA and testing for digital platform enhancements.
• Build digital capability by training staff across channels.
• Participate in after-hours social media duties as required.

Skills

Social media management

Digital content strategy

Writing & editing

Analytics & insights

Job description

The Ministry acts in the world to build a safer, more prosperous and more sustainable future for New Zealanders. Kia hangai ake e te Manatu he ao-haumaru, ao-tonui, ao-pumau, ki te oranga tonutanga mo Aotearoa whanui.

Create and publish engaging social media content that reaches audiences across New Zealand and around the world. Help tell New Zealand's story through strategic digital storytelling, audience engagement, and creative content.

Permanent, Wellington-based role. Help shape New Zealand's voice across social media channels seen around the world.

The full salary range for this role is $79,604 to $93,652 total remuneration, inclusive of our KiwiSaver employer contribution.

About the role

The Digital Content Adviser plays a key role in managing and growing the Ministry's digital presence. You'll work with colleagues in Wellington and around the world to create, publish and optimise content across our digital channels, helping ensure our communications are timely, engaging and aligned with the Ministry's priorities. This is a hands-on role for someone who enjoys turning complex information into clear, accessible content and who understands how digital channels can be used to reach different audiences. You'll provide advice on digital content and channel management, support campaigns, help maintain content quality, and contribute to the Ministry's digital capability.

Key responsibilities

• Create, edit, and publish engaging content across MFAT's social media and other digital channels.
• Advise teams in Wellington and around the world on social media best practice and effective audience engagement.
• Support the delivery of digital campaigns and major communications initiatives.
• Help offshore Posts maximise the impact of their social media and digital content.
• Monitor channel performance and use data and insights to improve reach, engagement, and effectiveness.
• Lead social media moderation activities and support the management of online communities.
• Provide quality assurance, content testing, and support for digital platform enhancements.
• Build digital capability across the Ministry by training and supporting staff who use our channels.
• Participate in an after-hours social media and other digital channels duties as required.

Qualification and experience

Who are we looking for? Mā wai te mahi nei? You'll be an experienced social media and digital communications specialist who thrives in a fast-paced environment and enjoys turning complex information into engaging, audience-focused content. We're interested in hearing from candidates who have:

• At least five years' experience in communications, digital content, or social media roles.
• Proven experience creating and managing content across multiple social media platforms.
• Excellent writing, editing and storytelling skills, with the ability to translate complex topics into clear and engaging content.
• Strong understanding of social media trends, audience behaviour, and digital content best practice.
• Experience using analytics and insights to measure success and improve content performance.
• Confidence working with diverse stakeholders and building strong relationships.
• Excellent organisational skills and the ability to juggle competing priorities.
• Sound judgement and the ability to respond effectively in a dynamic environment.
• Experience creating video and multimedia content for digital channels would be an advantage.

Why MFAT?

Why MFAT? - Ngā hua o te mahi i te Manatū Aorere We are committed to a focus on leadership, talent, training and development, and flexible work options consistent with guidance from the Public Service Commission. Check out our benefits page to find out more about why we love working here. MFAT is Rainbow Tick accredited. We value diversity and are committed to providing an inclusive culture where everyone feels supported, valued, and a sense of belonging. We welcome applications from people from a diverse range of backgrounds.

About us

Our people represent New Zealand on and offshore, and in doing so make New Zealanders safer and more prosperous. By building connections with and influencing other countries and international institutions, we advance New Zealand's interests and pursue New Zealand's values. We provide advice to the Government on the implications for New Zealand of what is happening in the world.

Applications

Applications close at midnight on 16th September 2026.

To be considered for this position at Ministry of Foreign Affairs and Trade you must be a NZ citizen. You must be able to obtain and maintain a Confidential security clearance. Ordinarily, to obtain this level of clearance candidates must have sufficient checkable background in countries where meaningful and reliable checks can be undertaken. Where requisite checks are unable to be made, the candidate application may not be able to be progressed. Use this online tool to self-check your eligibility for a Confidential. Please note that this tool is not part of the formal security clearance process: http://www.protectivesecurity.govt.nz/eligibility-tool Please let us know if you need any support or have any access requirements that will help you through the recruitment process.

Note

This is not a Foreign Policy/diplomatic role. This is a 'Corporate' role (known here as a specialist role based in central Wellington, NZ). While it is not usual for specialist staff to be 'posted' outside of NZ, from time to time a specialist role overseas becomes available at one of our embassies, high commissions, missions or consulates. To be considered for one of these positions you would need to apply and be considered via a competitive recruitment process.

If you do have an interest in an MFAT foreign policy/diplomatic career, you would be welcome to apply for this either via our graduate recruitment or mid-level foreign policy recruitment campaigns.