Digital Campaign Specialist

The Warehouse Group; Auckland; Hybrid; NZD 80,000 - 100,000; Full time

Job summary

A leading New Zealand retail brand is seeking a Digital Campaign Specialist to enhance online customer experiences and drive successful digital campaigns. This role involves planning, coordinating with multiple teams, and optimizing customer journeys for improved conversion rates. The ideal candidate has strong digital marketing skills, a results-driven mentality, and experience with Google Analytics and campaign delivery platforms. Enjoy a hybrid work model and excellent employee benefits, including paid parental leave and well-being support.

Benefits

Free car parking

EV charging

Birthday leave

26 weeks paid parental leave

Wellbeing support

Great discounts across brands

Qualifications

• Organised and detail-oriented with a curiosity for customer behavior online.
• Ability to manage multiple stakeholders and work cross-functionally.
• Results driven and commercially aware.

Responsibilities

• Lead content planning and homepage updates in line with trade calendar.
• Manage digital campaign delivery from briefing to execution.
• Monitor campaign performance and provide insights for improvements.

Skills

Planning and coordination

Understanding of onsite journeys

Strong communication

Google Analytics capability

Tools

Salesforce Commerce Cloud

Content management systems

Search and navigation tools

Job description

The Warehouse Group is home to some of Aotearoa’s most famous and beloved retail brands, including The Warehouse, Warehouse Stationery and Noel Leeming. They stay famous and beloved because we’re always working to deliver relevant and exciting customer experiences to New Zealanders.

This role is an opportunity to help deliver best in class onsite merchandising and digital campaign execution for The Warehouse.

Overview

Reporting into the Omni Strategy & Experience Lead, the Digital Campaign Specialist (Customer & Digital Experience Manager) will ensure our content, campaigns, journeys and navigation are planned and delivered in a way that drives sales, conversion and customer satisfaction. Working closely with trade, marketing, creative and EDM teams, you’ll help bring our marketing and trade plans to life through smart, seamless digital campaign execution - from homepage updates to onsite content, search optimisation and everything in between.

What you'll be doing

• Lead content planning and homepage updates in line with the trade calendar.
• Support the planning and delivery of Major Trade Events.
• Manage end to end digital campaign delivery, from briefing through to execution and testing.
• Understand how can drive the best business outcomes by reviewing the full customer journey.
• Understand and grasp the role of channels and the jobs to do at the different stages of the funnel.
• Make sure campaigns are delivered on time and to a high standard, with accurate assets, pricing and copy.
• Align onsite content with EDM and marketing activity.
• Review and improve customer journeys to reduce friction and improve conversion.
• Optimise search and navigation for better product discoverability.
• Monitor campaign performance and share insights to drive improvements.
• Support the use of CX frameworks for the online environment.

Qualifications

You’re organised, detail-oriented, and have a natural curiosity for customer behaviour online. You understand how content and digital experiences can influence buying decisions and improve commercial outcomes. You're also confident working cross-functionally to get things done and bring clarity to complexity.

• Strong planning and coordination skills with attention to detail.
• Understanding of onsite journeys and digital campaign mechanics.
• Ability to work with multiple teams and manage different stakeholders.
• A results driven mindset and commercial awareness.
• Strong communication and collaboration skills.
• Google Analytics capability.

Nice to have

• Experience with content management systems and campaign delivery platforms.
• Familiarity with search and navigation tools.
• Knowledge of Salesforce Commerce Cloud.
• Basic HTML skills.
• Wider marketing experience.

Additional Information

Come work with us!

This is an exciting chance to shape how our customers experience The Warehouse online. You will play a key role in delivering campaigns and experiences that make it easier for Kiwis to shop and engage with our brand.

Our teams balance a hybrid working approach. Conveniently located in Northcote, we offer free car parking on-site, EV charging on top of great discounts across brands, birthday leave, 26 weeks paid parental leave, wellbeing support and excellent opportunities within the business!

If you’re excited about delivering meaningful digital experiences and want to work in a collaborative, fast-paced environment - this could be the role for you.