Digital Campaign Lead – Hybrid, Insights & Growth

dentsu Aotearoa; Auckland; Hybrid; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible hybrid working

Hāuora Hāwha days

Additional leave after 2 years

Free lunches and snacks

Volunteer leave – One Day for Change

Dentsu University access

Job summary

dentsu Aotearoa in Auckland is seeking a Digital Manager to own digital media campaigns from planning through optimisation and reporting, partnering with clients and internal specialists to deliver high-performing, integrated media solutions. This is a hands-on role that requires strong digital planning expertise and the confidence to manage campaigns and client relationships day-to-day.

You’ll lead campaigns across channels, ensuring activity is strategically aligned, delivered on time and

Qualifications

• Proven experience in digital media planning and campaign management within an agency or media environment.
• Strong knowledge of Programmatic, Display, Online Video, YouTube and Paid Social channels.
• Experience developing channel strategies and briefing specialist teams to execute campaigns effectively.

Responsibilities

• Manage campaigns end-to-end, including planning, implementation, optimisation, reporting and post-campaign analysis.
• Develop media recommendations and schedules that align with client objectives, budgets and timelines.
• Own day-to-day campaign delivery, ensuring activity runs smoothly across all channels.
• Lead client meetings, campaign reviews and regular status updates, acting as a trusted advisor throughout the campaign lifecycle.
• Coordinate with internal specialist teams and external media partners to deliver integrated media solutions.
• Analyse campaign performance data and translate findings into actionable insights and recommendations.
• Support broader communications planning by identifying how digital activity connects to the wider media ecosystem.

Skills

Digital media planning

Campaign management

Programmatic

Display

Online Video

YouTube

Paid Social

Channel strategies

Data analysis

Client presentations

Tools

Analytics tools

DV360/Audience tools

Job description

dentsu Aotearoa in Auckland is seeking a Digital Manager to own digital media campaigns from planning through optimisation and reporting, partnering with clients and internal specialists to deliver high-performing, integrated media solutions. This is a hands-on role that requires strong digital planning expertise and the confidence to manage campaigns and client relationships day-to-day.

You’ll lead campaigns across channels, ensuring activity is strategically aligned, delivered on time and