Digital Advisor

New Plymouth District Council; New Zealand; On-site; NZD 91,000 - 98,000; Full time

Benefits offered by this job

Career development opportunities

Learning & development

People's Package benefits

Job summary

New Plymouth District Council is seeking a Digital Advisor to lead engaging content across social media and digital platforms, bringing a strategic lens to how the community connects online.

You’ll create and deliver audience-focused content, provide trusted advice to teams, and help grow our digital capability while coordinating with events and campaigns.

This role requires flexibility for events outside normal hours and offers opportunities to shape how NPDC tells the story of our district.

Qualifications

• Ideally a tertiary qualification in marketing or communications.
• At least three years’ digital marketing experience.
• Proven ability to manage social media channels and deliver digital content.
• Strong written communication and time management skills.
• Understanding of Te Ao Māori is advantageous.

Responsibilities

• Lead NPDC’s social media channels with high-quality, audience-focused content.
• Develop and implement social/digital content plans aligned with campaigns.
• Create copy, photography and video content for social and digital channels.
• Manage a structured content calendar and balance proactive vs reactive content.
• Analyse performance data and provide recommendations for improvement.
• Advise other teams on digital marketing and campaign planning.

Skills

Social media management

Content creation

Digital marketing strategy

Analytics & reporting

Brand alignment

Stakeholder engagement

Copywriting

Video & photography basics

Education

Marketing/communications degree

3+ years digital marketing experience

Tools

Social media analytics tools

Website content management systems

Meta/Google ads platforms

Job description

Job Description - Digital Advisor

Join Us at New Plymouth District Council!

We’re on the hunt for a talented Digital Adviser who knows how to turn great ideas into engaging digital content. You’ll lead the way on social, bring a strong strategic lens, and help shape how we connect with our community online. If you’re equal parts creator and adviser, and love working across multiple brands and priorities, we’d love to hear from you.

Who Are We? | Ko wai mātou? Te Kaunihera-ā-rohe o Ngāmotu - New Plymouth District Council (NPDC) is shaping the future of our district. We're here to serve our community and create a place where people love to live, work and visit. Guided by the principles of Te Tiriti o Waitangi, we're committed to building strong partnerships that honour and celebrate our rich cultural heritage.

At Te Kaunihera-ā-rohe o Ngāmotu, we’re proud to be an inclusive and dynamic organisation that values people, creativity and progress. If you're passionate about making a real impact and being part of something bigger, this is the place for you.

The Opportunity | Te āheinga

This is your chance to step into a key digital role at the heart of how New Plymouth District Council connects with its community.

As our Digital Advisor, you’ll join our award-winning team and will lead the creation and delivery of engaging, audience-focused content across our social media channels and digital platforms. From capturing moments at major events to shaping how we show up online every day, you’ll play a central role in telling the stories of our district.

You’ll be responsible for managing high-profile channels, planning and delivering content that balances proactive storytelling with real-time responsiveness, and using data and insights to continually improve performance. Alongside this, you’ll provide trusted advice to teams across Council, helping lift digital capability and ensure campaigns are integrated, effective, and aligned to our wider strategy.

This role offers a strong mix of hands-on content creation and strategic influence. While your primary focus will be social and content, you’ll also have the opportunity to contribute to broader digital activity, including supporting paid campaigns and website content alongside our wider team.

Because our business units host events outside of standard business hours, flexibility is essential. This role requires occasional evening and weekend work to support events and ensure successful delivery of marketing and communications activities.

If you’re someone who thrives in a fast-paced, highly visible environment, enjoys working across a wide range of stakeholders, and is motivated by making a real impact in the community, this is a role where you can genuinely make your mark.

Core responsibilities will include:

• Lead and manage NPDC’s key social media channels, ensuring consistent, high-quality and audience-focused brand styles.
• Develop and implement social media and digital content plans aligned with organisational priorities and campaign objectives.
• Create compelling content across a range of formats (copy, photography, video) for social media and digital channels.
• Manage and maintain a structured content calendar, balancing proactive and reactive content to maximise engagement and relevance.
• Monitor, analyse and report on digital performance, including audience behaviour, engagement and reach; use insights to inform optimisation and continuous improvement.
• Provide expert digital marketing advice to business units, influencing campaign planning and lifting overall digital capability across the organisation.
• Manage public engagement across digital channels, including responding to enquiries and navigating sensitive or complex interactions in a timely and professional manner.
• Support integrated marketing campaigns, working collaboratively across teams and identifying opportunities to grow reach and engagement.
• Provide support to wider digital activity as required, including contributing to paid digital campaigns and website content updates in collaboration with the Senior Digital Adviser.
• Other duties as required.
• Ideally a tertiary qualification in marketing, communications, or a related discipline
• At least three years’ experience in a digital marketing role
• Proven experience managing social media channels and delivering digital content to target audiences
• Strong understanding of digital platforms and tools, including social media analytics and reporting
• Experience contributing to marketing or communications strategies
• Ability to translate complex information into clear, engaging content
• Strong written communication and advanced computer literacy
• Excellent time management and ability to manage multiple projects
• Understanding of Te Ao Māori, including basic tikanga and te reo Māori
• Experience with digital advertising platforms (e.g. Meta, Google), either hands‑on or working with external agencies
• Experience with website content management systems
• Basic design skills

Taranaki is a region like no other, offering a perfect balance of career opportunities and lifestyle. Nestled between the stunning Taranaki Maunga and the sparkling Tasman Sea, it’s a place where you can explore world‑class hiking trails, surf pristine beaches, and enjoy vibrant arts and culture, all within minutes of each other. The region boasts affordable living, excellent schools, and a strong sense of community, making it an ideal place to live, work, and raise a family. Whether you're seeking adventure, tranquillity, or a bit of both, Taranaki provides an unparalleled quality of life that will make every day feel extraordinary.

What we offer - Ngā Ratonga

At New Plymouth District Council, we're not just offering jobs - we're building careers and creating a workplace where people thrive.

When you join us, you'll discover:

• Clear career pathways - to help you grow and succeed
• Learning and development opportunities - that keep you ahead of the game
• Support for personal and professional growth - so you can be your best self
• Plus, our People's Package is designed with you in mind, covering five key pillars: Wellbeing, Development, Benefits, Culture and Recognition

Because at NPDC, it's not just about what you do - it's about who you become.

For the right person, we are open to this being a permanent, full‑time role with a salary of between $90,802 - $97,863

Applications close Sunday 9th August 2026

Be part of a council that values people, culture and opportunity.