Customer Lifecycle Specialist

Trade Me Limited; Wellington; On-site; NZD 70,000 - 100,000; Full time

Job summary

A leading company in New Zealand is looking for a Customer Lifecycle Specialist to enhance customer communications and drive engagement. You will collaborate with marketing and product teams to create effective customer journeys. Ideal candidates will possess skills in email marketing and marketing automation. Join Trade Me to grow your career in a vibrant team-oriented environment!

Benefits

Home office set up and utilities allowance

5 days of wellness leave per year

10 days of sick leave from day 1

Company paid lunches

Regular Friday drinks and celebrations

Formal training and mentoring

Qualifications

• Experience in email campaign development and execution.
• Strong verbal and written communication skills.
• Previous experience with marketing automation platforms.

Responsibilities

• Create and send targeted automated communications.
• Develop and execute lifecycle marketing campaigns.
• Review campaign performance for improvements.

Skills

Email campaign development

Automation emails

Customer engagement

Written communication

Teamwork

Tools

Braze

Job description

At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.We have an opportunity for a Customer Lifecycle Specialist to join our awesome Customer Engagement team working on Property. Utilising your knowledge of consumer behaviour and insights you'll develop, manage and execute amazing consumer communications that help drive audience growth and retention across Trade Me Property.

Here is what you can expect from this role:

• Work closely with Property Marketing, Product, Martech and Analyst teams to create journeys for our key customer segments with clear communication plans
• Based on customer understanding and data, create and send targeted automated and dynamic communications across the following platforms: email, push notifications, in app notifications and content cards
• Using great research and writing skills, and working closely with the wider marketing team, designers and automation analysts you will develop, design, write and execute lifecycle marketing campaigns to a market leading level
• Regularly review the performance of new and existing lifecycle campaigns to see how they can be further improved
• Maintain a continuous focus on test and learning with clear hypothesis and testing plans
• Become a proficient user of Braze and understand how we can use the platform to create relevant and data driven messages. Keep across enhancements to the platform and share those across the team
• Ensure our communications are compliant with anti-spam legislation and ensure our members are not over contacted or receiving conflicting messages

What you will bring to our team:

• Experience in email campaign development, execution and delivery. A focus on automation emails is a bonus
• Previous Experience working in a Marketing Automation platform. Braze would be a big advantage, but is not mandatory
• The ability to use data to create and assess customer engagement and lifecycle nurture programmes
• Strong written and verbal communication as you'll be writing content for our engagement programmes
• Excellent organisation and time management skills, demonstrating high levels of initiativeRoadmap planning and prioritisation based on high impact
• Energy and collaboration with a strong focus on teamwork

You'll have the best time working at Trade Me, and this is why:

#Flexibility: Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week

#Wellness: Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.

#Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.

#Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more.

#Learning: Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1.

We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why".

Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Apply online for this role or contact [e-mail] for more information.

Trade Me connects Kiwi to create the life they want. Join us to shape the experience of thousands of Kiwi and grow your career from day one!

Whether it’s the big things like finding a home, a job, a car or smaller things like finding that right bedside table or parting ways with some old stuff, Trade Me is the place Kiwi look first.

At Trade Me, you’ll have the opportunity to work with the best and have the best time doing it. We may have grown up as a company, but we still have the spirit of a startup: a hunger for growth, good vibes, good people and good times.