Customer Data Strategy Lead (Fixed-Term)

Farmlands; Christchurch; Hybrid; NZD 90,000 - 120,000; Full time

Job summary

A leading farming co-operative in New Zealand seeks a Customer Data Strategy Lead for a 12-month maternity cover contract. You will connect Data and Marketing teams, drive a customer-first data strategy, and champion the use of automation tools. With over 5 years in customer data strategy, you will lead initiatives that improve customer experiences. The role offers flexible working options and various employee benefits.

Benefits

Flexible working options

Free onsite parking

Ongoing learning opportunities

Sick leave from Day 1

Paid birthday leave

Staff discounts

Pet-friendly office

Strong team culture

Qualifications

• 5+ years of experience in customer data strategy, Martech, or data-driven marketing.
• Ability to balance technical requirements with commercial priorities.
• Hands-on leadership experience without direct reports.

Responsibilities

• Lead the development and execution of the customer data strategy.
• Champion adoption of marketing automation tools.
• Guide data governance and quality across the business.

Skills

Experience with CDPs

Change management skills

Stakeholder engagement

Growth mindset

Tools

Adobe Campaign

Job description

• Drive the adoption of our Customer Data Platform (CDP) and automation tools
• Set governance standards for data quality, privacy, and compliance
• Collaborate across teams to embed data-driven decision making

Mō te whai waahi | About the opportunity

We’re looking for a Customer Data Strategy Lead to join our Data and AI team on a 12-month maternity cover contract. This is a pivotal role where you’ll connect our Data and Marketing teams to deliver a unified customer data strategy that drives smarter, more personalised customer experiences.

Your role will see you:

• Lead the development and execution of our customer data strategy.
• Champion the adoption of our Customer Data Platform (CDP) and marketing automation tools.
• Translate business goals into actionable data strategies that drive segmentation, personalisation and growth.
• Guide data governance, quality and compliance across the business.
• Champion a customer-first approach, ensuring data is used to deliver meaningful, tailored experiences.
• Collaborate across Data, Marketing and CX teams to embed data-driven decision making.

Mōhou ake | About you

You’re equally at home in the world of data and marketing, with 5+ years of experience in customer data strategy, Martech, or data-driven marketing. You can balance technical requirements with commercial priorities, and you know how to bring people with you through change. Most importantly, you think customer first – seeing every data point as a way to make experiences better.

This is a hands-on leadership role without direct reports, perfect for someone who loves influencing, collaborating and making things happen.

You'll bring:

• Experience with CDPs and marketing automation platforms (Adobe Campaign experience a plus)
• Strong stakeholder engagement and change management skills
• Ability to balance technical detail with commercial priorities
• A growth mindset and passion for innovation

Mō ngā painga | About the benefits

• Flexible working options and free onsite parking.
• Ongoing learning via The Greenhouse online platform.
• Sick leave from Day 1 and paid birthday leave.
• Staff discounts and exclusive offers.
• A pet-friendly office environment, vibrant local café scene, and strong team culture.

Mō matou | About us

At Farmlands Te Whenua Tāroa, New Zealand’s largest farming co-operative, we’re driven by three core values: Be You, Minds Open, and See It Through. We support NZ farmers and growers to boost profitability and productivity, aiming to be the trusted partner for everyone connected to the land.

With over 1,200 team members across 80+ locations, we offer diverse operations - from retail and feed production to ecommerce and fuel. Join us to be part of a Kiwi-owned brand that values your uniqueness, creativity, and teamwork in a fast-paced, collaborative environment.

Te Tono | How to apply

Fire through your CV and we'll do the rest. We'd love to hear from you and know you'll most definitely grow your career - and us - at Farmlands Te Whenua Tāroa.

Applicants must be eligible to work in New Zealand.

Please note that the successful candidate will have to go through pre-employment checks before starting with us at Farmlands. These will include two references from your two most recent managers, a Ministry of Justice Check, proof of your right to work in New Zealand, a driver’s licence check and an ACC background check. For certain roles a drug and alcohol test, credit check and AML check may be required.