CRM Lead

Aucklandmuseum; Auckland; On-site; NZD 42,000 - 60,000; Part time

Benefits offered by this job

Life insurance from day one

Discounted health insurance

Free museum membership

Discounted onsite parking

Job summary

Auckland Museum is seeking a part-time CRM Lead to develop and implement CRM strategy across MyMuseum, Museum Membership and other databases. You will lead audience journeys, loyalty programmes, and CRM capability improvements, working with internal teams to deliver a connected experience.

The role focuses on ownership of CRM platforms, data, and external supplier management, with 16 hours per week in the office Tue-Thu.

Qualifications

• Experience developing and implementing successful CRM strategy.

Responsibilities

• Leading the development of a CRM strategy and audience journeys.
• Ownership of our CRM platform, alongside data and capability development.

Skills

CRM strategy

Audience journeys

Project management

Stakeholder management

AI in marketing

Vendor management

Team collaboration

Flexible work

Job description

Auckland War Memorial Museum: Connecting through sharing stories of people, lands and seas

Auckland Museum is a much-loved culture and heritage organisation at the heart of Auckland's identity, committed to outstanding management of its world-class collections,developing and sharing engaging content through its galleries, exhibition, events, educational programmes and the permanent and volunteer staff who tell the Museum's stories. We are Auckland's home of commemoration as well as the country's oldest research institution and a major tourist destination.

Job Description

Mō te tūranga | About the role

The CRM Lead plays a key role in developing the Museum's CRM strategy to strengthen audience relationships, increase engagement and visitation, and grow the value of the museum's audience database and loyalty programmes.

With demonstrable experience developing CRM strategies, audience communication journeys and loyalty programmes, the CRM Lead will identify opportunities to improve how the Museum acquires, engages and retains audiences across MyMuseum, Museum Membership and other databases. The role will lead the strategic development of CRM capability, including communication journeys, audience data, ticketing enhancements and marketing technology improvements, working collaboratively across the museum to deliver a more connected experience.

This role is responsible for:

• Leading the development of a CRM strategy and audience journeys
• Ownership of our CRM platform, alongside data and capability development
• Leading loyalty and audience engagement programmes

This role is part-time, with 16 hours to be worked in the office between Tuesday-Thursday.

Desired Skills and Experience

• Experiencein developing and implementing successful CRM strategy and programmes
• Experience in enhancing CRM programmes
• Strong project management background
• A keenness to stay at the forefront of the impact of AIon marketing, tourism and destination marketing
• Experience managing external suppliers and agencies
• Strong relationship building skills and the ability to work collaboratively with internal teams
• Flexible work arrangements to enhance your work and home life.
• Availability to purchase additional annual leave
• An award-winning wellbeing programme including free membership with Boost app and My Everyday Wellbeing.
• An active social club which is part of the fabric of Museum life
• Life insurance from your first day and discounted Health Insurance
• Free museum membership and other staff discounts
• Discounted onsite parking
• Accredited by Rainbow tick

Check out ourbenefitspage to find out more about why we love working here.

Closing Date:Wednesday 23 rd September 2026. We may commence interviews prior to the closing date of the advert.

Auckland Museum offers a rich and fulfilling work life where we embrace diversity and nurture our bicultural capability as demonstrated in our Teu le Va and He Korahi Maori strategies. We also offer a range of great benefits such as flexible work and leave and an award-winning wellbeing programme.

This is a great opportunity for someone looking to be part of a fabulous New Zealand organisation committed to telling our national and Auckland stories, reflecting our unique place in the South Pacific.