Creative Strategy Manager

Xero; Wellington; On-site; NZD 100,000 - 140,000; Full time

Job summary

A leading company in the digital marketing space is seeking a Creative Strategy Manager to enhance acquisition efficiency through creative optimisation across various channels. The ideal candidate will have a strong background in Digital Marketing, experience in a creative agency, and the skills to analyse data and develop strategic insights. Generous benefits include paid parental leave, medical insurance, and flexible working options, making it a great place to grow your career.

Benefits

Generous paid leave

Paid leave for wellbeing

Employee Assistance Program

Free medical insurance

Flexible working

Career development

Employee Share Plan

26 weeks paid parental leave

Qualifications

• 3+ years experience in Digital Marketing.
• Experience in a digital and/or creative agency.
• Strong knowledge of advertising platforms.

Responsibilities

• Develop and execute a creative optimisation strategy.
• Work with the Creative Hub to produce high-performing creatives.
• Analyse data from A/B tests for future strategies.

Skills

Analytical skills

Communication

Creative optimisation

Data interpretation

Digital Marketing

Tools

Meta

LinkedIn

GDN

YouTube

TikTok

Job description

Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact:

Creative optimisation is one of our most important levers to drive acquisition efficiency for both Paid and Organic channels. As a Creative Strategy Manager at Xero, your role will involve analysing data, identifying trends, and creating personalised and engaging ad content. You will drive the global creative optimisation agenda for our Performance Marketing team by combining landing page and creative optimisation into a unified strategy and you will have the opportunity to drive outsized impact via the deployment of highly sophisticated user journeys that match the users' intent and drive conversions.

What you'll do:

• Develop and execute a comprehensive creative optimisation strategy to increase conversions, revenue, and user engagement across Social, Display, TikTok and other channels
• Work in partnership with our Creative Hub (our internal agency) to develop a scalable process to continuously produce and test high-performing creatives at scale
• Analyse and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps
• Work closely with Product Marketing and Regional Marketing teams to align creative optimisation efforts with regional and GTM campaigns
• Stay up-to-date with industry trends and emerging ad creative best practices

What you'll bring with you:

• 3+ years experience working in/across the Digital Marketing space
• Experience working in a digital and/or creative agency
• Strong knowledge of ad platforms such as Meta, LinkedIn, GDN, YouTube, TikTok
• Deep expertise in ad creative of all formats
• Strong analytical skills with the ability to translate data to insights
• Excellent verbal and written communication skills

Why Xero?

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.