Content Strategy Lead

Global Wave Group; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

Global Wave Group is seeking a Head of Content to lead planning, creation and management of our website and external channel content. You will shape messaging to align with brand and business goals, and drive consistency across digital touchpoints.

You will own the content calendar, oversee editorial processes, optimize for SEO and user experience, and collaborate with product and sales to translate complex info into clear, customer-friendly content. This role is office-based in Albany, Auckland.

Qualifications

• Bachelor’s degree or above in Business, Finance, Marketing, Communications, Journalism, Languages, or a related field.
• 5+ years of experience in content marketing, digital marketing, editorial, or related roles.
• Proven experience managing website content and multi-channel content campaigns.
• Experience working in an international or cross-border environment is a plus.
• Strong writing and editing skills in English; additional language skills are an advantage.
• Solid understanding of digital marketing basics (SEO, web analytics, landing pages, email campaigns).
• Ability to manage multiple projects and deadlines, with strong attention to detail.
• Strong communication and stakeholder management skills, able to align different departments and regions.
• Structured, hands-on and result-oriented working style.
• Native-level English proficiency; Chinese language skills are an advantage.

Responsibilities

• Develop and maintain a content strategy for the website and external platforms that support overall marketing and business objectives.
• Create and manage an annual and quarterly content calendar, covering key campaigns, product launches, and brand initiatives.
• Oversee the creation, editing and publishing of website content, articles, landing pages, emails, and external posts.
• Ensure all content is accurate, on-brand, compliant with relevant regulations, and optimized for search (SEO) and user experience.
• Develop and maintain content guidelines, tone of voice and templates to standardize content production.
• Ensure consistent messaging across websites, social media, email, partner sites and other distribution outlets.
• Collaborate with product and sales teams to translate complex product information into clear, customer-friendly content.

Skills

Content strategy

SEO

Content editing

Editorial planning

Multi-channel

Analytics

Stakeholder mgmt

English writing

Education

Bachelor's degree or above

Tools

SEO tools

Content management systems

Job description

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose

The Head of Content will be responsible for planning, creating and managing all key content for the company’s website and external channels, ensuring consistent messaging and alignment with brand and business goals.

Key Responsibilities

• Develop and maintain a content strategy for the website and external platforms that support overall marketing and business objectives.
• Create and manage an annual and quarterly content calendar, covering key campaigns, product launches, and brand initiatives.

Content Creation & Management

• Oversee the creation, editing and publishing of website content, articles, landing pages, emails, and external posts.
• Ensure all content is accurate, on-brand, compliant with relevant regulations, and optimized for search (SEO) and user experience.
• Develop and maintain content guidelines, tone of voice and templates to standardize content production.
• Ensure consistent messaging across websites, social media, email, partner sites and other distribution outlets.
• Collaborate with product and sales teams to translate complex product information into clear, customer-friendly content.

Quality Control & Performance Monitoring

• Review and approve key content pieces to ensure quality, consistency and compliance with brand and legal requirements.
• Monitor content performance using basic analytics (e.g. traffic, engagement, conversions) and make data-informed improvements.
• Coordinate internal writers, designers and external agencies/freelancers to deliver content on time and to standard.
• Provide clear briefs, feedback, and guidance to maintain a high standard of output.
• Bachelor’s degree or above in Business, Finance, Marketing, Communications, Journalism, Languages, or a related field.
• 5+ years of experience in content marketing, digital marketing, editorial, or related roles.
• Proven experience managing website content and multi-channel content campaigns.
• Experience working in an international or cross-border environment is a plus.
• Strong writing and editing skills in English; additional language skills are an advantage.
• Solid understanding of digital marketing basics (SEO, web analytics, landing pages, email campaigns).
• Ability to manage multiple projects and deadlines, with strong attention to detail.
• Strong communication and stakeholder management skills, able to align different departments and regions.
• Structured, hands-on and result-oriented working style.
• Native-level English proficiency; Chinese language skills are an advantage.