Content Marketing Manager

New Zealand Fine Touring; Wānaka; On-site; NZD 60,000 - 100,000; Full time

Job summary

An innovative travel company seeks a talented Content Marketing Manager to enhance its digital presence. This role involves creating engaging, SEO-optimised content that attracts and converts audiences, driving organic visibility and enhancing user engagement. You will collaborate with various partners and leverage AI tools to streamline content workflows. Join a dynamic team in a fun, people-first culture, where you can grow your skills while contributing to memorable travel experiences across New Zealand and Australia. If you're passionate about storytelling and digital marketing, this is the perfect opportunity for you!

Benefits

Dynamic company culture

Opportunity for skill development

Competitive salary

Company performance bonus scheme

Active social club

Discounted gym membership

Qualifications

• 3+ years in content marketing, SEO, or digital communications roles.
• Strong understanding of SEO and technical SEO tools.

Responsibilities

• Lead content creation and optimisation across FTG’s channels.
• Implement SEO best practices and track content performance.

Skills

Content Marketing

SEO

Digital Communications

Copywriting

Collaboration

Education

Tertiary qualification in Marketing or Communications

Tools

SEMrush

Ahrefs

Screaming Frog

ChatGPT

Jasper

SurferSEO

WordPress

GA4

Looker Studio

Job description

Fine Touring Group (FTG) is a technology enabled travel business experiencing rapid growth. FTG operates a multichannel strategy selling travel to international visitors who wish to travel across New Zealand and Australia. We offer highly tailored and bespoke advice to our customers, ensuring they get the best experience possible. We are proud to bring New Zealand and Australia to the world!

We are looking for an experienced Content Marketing Manager to join our awesome Marketing team based in the Wanaka office. You will be responsible for leading content creation and optimisation across Fine Tours Group’s digital ecosystem. This role is central to improving how we attract, engage, and convert high-intent audiences by elevating the quality and visibility of both on-site and off-site content.

Working across FTG’s brands and markets, this role will deliver engaging, SEO-optimised storytelling, support growth through content partnerships, and ensure that our experiences are discoverable, shareable, and enriched with media and insights that inspire travellers at every stage of their journey.

If you think this sounds like you and you are looking for an energising role based in Wanaka with global reach this is the role for you. Join the journey at New Zealand Fine Touring!

The role:

• Lead the planning, creation, and optimisation of high-performing content across FTG’s channels
• Write and edit compelling copy across landing pages, campaigns, emails, video scripts, and blogs — maintaining consistency in voice and tone
• Optimise key website pages by embedding rich media, dynamic elements, and user-generated content to enhance engagement, build trust, and drive conversions
• Drive organic visibility and referral traffic by creating off-site content in collaboration with media, tourism boards, and aligned partners
• Develop and manage a centralised content calendar across web, email, social, and partner campaigns
• Leverage AI tools to streamline ideation and editing while ensuring human oversight and brand alignment
• Implement SEO best practices including metadata, internal linking, structured data, and on-page hierarchy
• Track and report on content performance using GA4, Looker Studio, and Search Console — driving continuous improvement based on insights

Requirements

• 3+ years in content marketing, SEO, or digital communications roles
• Experience planning and creating content across owned and earned media
• Experience in the travel sector preferred but not essential.
• Strong understanding of SEO and technical SEO tools (e.g. SEMrush, Ahrefs, Screaming Frog)
• Experience using AI content tools (e.g. ChatGPT, Jasper, SurferSEO, or similar) to support content creation workflows
• Familiarity with CMS platforms (e.g. WordPress), analytics tools (e.g. GA4), and content planning frameworks
• Tertiary qualification in Marketing or Communications preferred
• Clear and compelling writing skills adaptable to a variety of formats and tones
• Collaborative team player who thrives in a fast-paced environment

Benefits

• Dynamic, fun and people-first company culture
• An opportunity to join a high growth and successful business based in Wanaka
• An opportunity to grow and develop your skills
• Competitive salary and company performance bonus scheme
• Active social club and discounted gym membership

By joining NZFT you will be joining a great bunch of people from all over the world who have come together for a shared purpose - to deliver the very best New Zealand and Australian travel experiences!

This is a full time (40 hours) permanent position, based in Wanaka, New Zealand.

Please note: all applicants must have existing rights to work in New Zealand.