Cellar Door Manager – New Plymouth

People Passion; New Plymouth; On-site; NZD 60,000 - 75,000; Full time

Job summary

A leading New Zealand craft distillery is seeking a passionate Cellar Door Manager to lead their tasting experiences and enhance customer satisfaction. This hands-on leadership role requires creativity, excellent organizational skills, and the ability to inspire a close-knit team focused on delivering exceptional service in a vibrant and welcoming environment. Join a forward-thinking brand that champions local products and sustainable practices, contributing to the ongoing success of a dynamic story in New Zealand's premium spirits scene.

Benefits

Generous staff discounts on products

Team lunches provided

Fortnightly co-created rosters

Qualifications

• Exceptional leadership ability with a collaborative approach.
• Outstanding customer service skills with a flair for storytelling.
• Experience in hospitality events and managing team dynamics.

Responsibilities

• Lead the Cellar Door experience with professionalism and personality.
• Host tastings, tours, and events; manage all cellar door operations.
• Develop the team to exceed sales KPIs through exceptional service.

Skills

Leadership

Customer Service

Storytelling

Organizational Skills

Education

Liquor License and Duty Manager Certificate

Job description

Lead and inspire the Cellar Door team, championing the Juno story and delivering a top shelf experience

Step into a hands-on leadership role where no two days are the same - bring your creativity, initiative and people first approach

Join a purpose-led, growing brand with a bold, flavour-forward future

What can we offer you?

Generous staff discounts on our award-winning Juno Gin - because great work deserves great gin

Delicious team lunch on us - we provide the ingredients; you bring the appetite (because great food brings great people together)

Fortnightly co-created rosters - we work together to build a schedule that supports the team and keeps things running smoothly

Be part of something bigger - help steer the future of a purpose driven, sustainable business that's making its mark, one small batch at a time!

About Juno

Juno creates a range of award-winning New Zealand craft spirits, proudly distilled in New Plymouth by the passionate duo, Jo and Dave James. Known for their bold botanical blends and commitment to sustainability, Juno crafts small-batch spirits using locally sourced ingredients with custom copper stills. From their signature Extra Fine Gin, seasonal limited editions, Vesta Vodka and Limoncello, Juno is all about quality, innovation, and celebrating Aotearoa's flavours. It's a brand with heart, science, and serious style leading the charge in NZ's premium spirits scene.

The Juno team is tight-knit, passionate, and proudly hands-on, fuelled by creativity, collaboration, and a shared love for crafting something truly special, all within a warm, welcoming, and down-to-earth work environment.

About the role:

We're on the hunt for an energetic, people-focused Cellar Door Manager to take the reins of our distillery experience.

This is a unique opportunity to step into a varied and rewarding role where you'll lead tastings, host events, manage all cellar door operations - from bookings to stock prep, to daily service and cellar door bottle sales. You'll be a confident leader, a natural storyteller, and a hands-on mentor who can seamlessly manage customer experience, operations, and team coordination. This is a full-time, 40-hour-per-week role and includes some evening and weekend work to support tastings, events, and operational needs.

Some of your key responsibilities will include:

Lead the Cellar Door experience with professionalism and personality, hosting tastings, tours, and cocktail service that leaves a lasting impression

Contribute creative ideas to marketing campaigns and promotional activity, ensuring alignment with customer experience and brand

Take the reins on coordinating and hosting private events, corporate functions, and regional activations, bringing our brand to life beyond the cellar door

Oversee all visitor and client communications, ensuring every enquiry and booking is handled with care and efficiency

Oversee stock prep and presentation, working with the team to ensure tasting experiences and displays are always on point

Lead, develop, and coach the Cellar Door team to exceed sales KPIs through exceptional service, storytelling, and seizing every opportunity to connect

Manage cellar door budgets, monitor stock levels, and track sales performance to support smart decision-making

Report on key metrics and customer insights, feeding back to the wider team to drive continuous improvement

Be a key part of the leadership team, collaborating across the business to foster a high-performing, connected, and values-driven workplace

Exceptional leadership ability and drive with a collaborative, hands-on approach

Outstanding customer service skills with a natural flair for storytelling

Confident leader with experience running tastings, tours, or hospitality events

Excellent attention to detail and high personal standards of presentation

Great organisational skills and confidence managing bookings and systems

Holds (or is willing to obtain) a Liquor License and Duty Manager Certificate

Proactive, reliable, and solutions-focused, someone who takes ownership

A genuine passion for quality, local products, and creating exceptional experiences

Passionate about premium local products and excited to champion the Juno brand!

If you're someone who loves people, craft spirits, and making every visitor feel like a VIP, we'd love to hear from you! This is your chance to step into a leadership role and grow with a bold, flavour-filled brand making waves in NZ's craft scene.

Apply now with your cover letter and CV via the link, or get in touch with our Recruitment Partner, People Passion, for a confidential chat on 0800 HR FOR U.

We're also on the lookout for a Cellar Door Host to join the team-if you're passionate about people, flavour, and creating great experiences, contact People Passion to find out more.