Category Manager

Flo & Frankie; Auckland; On-site; NZD 75,000 - 95,000; Full time

Job summary

A retail company in New Zealand seeks a passionate Category Manager to oversee product categories and drive growth. The ideal candidate will analyze sales trends and collaborate cross-functionally to implement effective strategies. This role values creativity and attention to detail, offering above-market salary and a supportive team environment.

Benefits

Above-market salary

Generous staff discounts

Ongoing training and development

Access to confidential EAP services

Supportive team culture

Qualifications

• Passion for driving category success and delivering great results.
• Experience in a retail, buying or planning role, with confidence using retail systems.

Responsibilities

• Dive into sales and stock performance to uncover trends and drive growth.
• Blend customer insights to create category strategies.
• Collaborate with teams to create seasonal strategies and promotions.
• Manage stock allocations, replenishments, and transfers.
• Share weekly reports on category performance with actionable ideas.

Skills

Analytical skills

Advanced Excel experience

Problem-solving

Organisational skills

Communication skills

Customer insights

Job description

Overview

At Flo & Frankie, we’re looking for a passionate and detail‑loving Category Manager to join our Head Office team based in Parnell and help make our product range shine.

The role of the Category Manager is all about making sure our categories perform at their best — growing sales, boosting profit, and keeping our beautiful product mix fresh and exciting. You’ll work closely across the business to oversee sell‑through, manage stock levels, and make sure our customers always find something they love.

This is a hands‑on role for someone who loves blending creativity with clever decision‑making. You’ll use insight and trends to shape category performance, whilst helping drive Flo & Frankie’s growth and keep our product offering fresh, relevant and irresistible.

What you’ll do

• Dive into sales and stock performance to uncover trends, spot opportunities and take action to drive growth.
• Blend customer insights, trend knowledge and supply planning to deliver category strategies.
• Collaborate with Buying, Marketing, and Merchandise Planning to create seasonal strategies and promotions.
• Keep stock flowing smoothly - managing allocations, replenishments, transfers, slow‑selling lines, discontinued lines and end‑of‑season clearance.
• Oversee samples and carry‑over stock, ensuring pricing and presentation standards are maintained.
• Share clear weekly reports on category performance with actionable ideas for improvement.

What you’ll bring

• A love for data and the ability to turn insight into action.
• Strong analytical skills and advanced Excel experience.
• A proactive, can‑do attitude with a knack for problem‑solving.
• Excellent organisation and attention to detail.
• A collaborative spirit and strong communication skills.
• Passion for driving category success and delivering great results.
• Experience in a retail, buying or planning role, with confidence using retail systems.

About us

Flo & Frankie is a proudly New Zealand, family‑owned and operated business known for our beautiful, carefully curated products and warm, personal customer service.

At Flo & Frankie, people are at the heart of everything we do, from our amazing team to our loyal customers and the wider community. We care about making a real difference, which is why sustainability is front of mind in all we do, and why our Flo Gives Back projects continue to support meaningful local and global causes.

We’re passionate about creating memorable, personalised experiences, both in store and online, and we’re proud to offer a positive, supportive workplace where creativity is encouraged and everyone’s contribution matters.

What you’ll love

• Above‑market salary and generous staff discounts.
• Being part of a fun, down‑to‑earth, and supportive team who live and breathe our brand values.
• Ongoing training, development, and opportunities to grow your skills and career within a fast‑moving fashion business.
• Access to free and confidential EAP services to support your wellbeing.
• A culture that values creativity, fresh ideas, and celebrates wins (big and small!) as a team.