Category & Channel Development Manager – On- Premise & Events

Asahi Beverages; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

A leading beverage company based in New Zealand is seeking a professional to drive and lead category growth strategies within the on-premise channel. The ideal candidate will have strong sales and business development experience, particularly in the liquor industry, and proven expertise in developing category strategies. Join a dynamic team that values innovation and strategic partnerships.

Benefits

Innovative work environment

Career development opportunities

Qualifications

• High level of expertise in on-premise Liquor experience.
• Proven experience developing category strategies within the on-premise environment.
• Ability to influence and align cross-functional plans.

Responsibilities

• Drive category growth strategies tailored to channels and customers.
• Lead long-term Point of Purchase strategies by account.
• Provide updates on category performance and shopper insights.

Skills

Sales

Business Development

Category Management

Strategic Thinking

Customer Focus

Education

Tertiary qualifications in Commerce or Marketing

Job description

Your Impact

You will play a key role in translating our growth agenda into actionable strategies across the on-premise channel, ensuring strong alignment with customer priorities. Lead the development of long-term, collaborative plans that identify where and how to grow our key categories across various customers and channels. Champion the execution of category growth initiatives and bring our Point of Purchase (PoP) vision to life, driving joint value creation and sustainable category growth.

About The Role

• Drive and lead development and application of category growth strategies tailored to channels and customers; ensure integration into key planning processes (e.g., Annual Commercial planning, IBP, Brand Planning).
• Lead and define long-term Point of Purchase (PoP) strategies by account, tailoring them by channel and customer to unlock growth opportunities and bring the PoP vision to life.
• Lead strategic customer engagement and Joint Business Planning (JBP); drive acceptance of opportunities through account planning and range reviews.
• Act as the conduit between Sales, Revenue Planning, and Category teams; represent Category and Channel in internal forums and ensure alignment across business priorities.
• Provide regular updates on category performance and shopper insights to inform decision-making and uncover channel/customer growth opportunities.

About You

• Tertiary qualifications in Commerce or Marketing (highly regarded)
• Strong on-premise Liquor experience in Sales, Business Development or Category Management.
• Proven experience developing and executing category strategies, ideally within the on-premise environment
• Expertise in integrating category and customer strategy, range reviews, and point-of-purchase execution
• Skilled in strategic thinking, customer focus, and delivering results in a commercial environment.
• Demonstrated ability to manage complexity, influence stakeholders, and align cross-functional plans.

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you. We are a Circle Back Initiative employer and commit to responding to all applicants.