Category & Activation Lead - NZ

L'Oréal; Auckland; Hybrid; NZD 80,000 - 100,000; Full time

Job summary

A leading beauty company in Auckland seeks a Category & Activation Lead to drive growth in the Consumer Products Division. Responsibilities include category planning, brand activation, and team development. Ideal candidates should have FMCG experience, analytical skills, and the ability to collaborate effectively. The role offers a hybrid working environment and various employee perks.

Benefits

Hybrid working environment

On-site gym

Corporate discounts

Learning weeks

Qualifications

• Extensive experience in category management within FMCG.
• Ability to track performance and identify opportunities.
• Experience with point-of-sale materials and customer-centric campaigns.
• Experience presenting to and influencing retailers.
• Ability to manage A&P investments effectively.

Responsibilities

• Drive category growth and deliver exceptional retail experiences.
• Collaborate with teams to develop comprehensive category plans.
• Engage with retailers to establish partnerships.
• Analyse category performance and adjust plans.
• Activate brands with robust marketing strategies.

Skills

Category management experience

Advanced analytical skills

Brand activation expertise

Strong collaboration skills

Natural leadership

Job description

About The Job

As the Category & Activation Lead for the Consumer Products Division in New Zealand, you’ll report to the Head of Category & Activation for CPD NZ. You’ll play a pivotal role in driving category growth and delivering exceptional retail experiences.

• Collaborate with cross-functional teams to develop and execute comprehensive category plans that drive growth and profitability.
• Engage with retailers to showcase category thought leadership, establish strong partnerships, and drive mutual growth.
• Analyse category performance to identify opportunities, adjust plans, and meet objectives using advanced analytical skills.
• Activate brands by developing and implementing robust activation plans, including point-of-sale materials to enhance customer experience.
• Optimize assortments with channel-specific strategies that meet customer demands and maximize product offerings.
• Support pricing & promotions by leveraging market insights to drive competitive pricing and impactful campaigns.
• Lead and Develop Your Team by mentoring, setting clear objectives, and fostering excellence in activation strategy and execution.

About You

• Have extensive experience in category management within FMCG, with a proven ability to develop and execute strategies that drive growth and profitability.
• Possess advanced analytical skills, enabling you to track performance, identify opportunities, and adjust plans to meet objectives.
• Have expertise in brand activation, including the development of impactful point-of-sale materials and customer-centric campaigns.
• Have experience presenting to and influencing retailers, with a proven ability to communicate complex information clearly, confidently, and persuasively to secure favourable outcomes. Are adept at managing A&P investments, ensuring effective allocation to maximize ROI and achieve business goals.
• Bring strong collaboration skills, working seamlessly with cross-functional teams, including marketing, sales, and supply chain.
• Are a natural leader, with the ability to mentor and develop high-performing teams, fostering growth and excellence in execution.

About The Perks

• Hybrid working environment. Enjoy Two WFH days a week
• On-site gym / Health & Well-being programs
• Corporate discounts available
• Learning weeks

About The Division

In the L'Oréal Consumer Products Division, our mission is to democratise the best of beauty which means bringing beauty to all. And for us, beauty must be sustainable.

The Consumer Product Division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.

About L’Oréal Group, Australia And New Zealand

The L’Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email [e-mail] to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L’Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.